How OpenAI and Stripe’s latest move could blow up online shopping as we know it
For decades, online shopping rhythm was predicted, if it was often frustrated: search, scrolling, vehicle, exit. Then social platforms such as Facebook and Instagram shook matters by dropping products directly in your summary of the final purchase. Now Openai and Stripe increases the bet, shopping for the flow of artificial intelligence conversation – a type of sacred cup of consumers who want to move from the idea to buying in seconds.
On Wednesday, companies revealed the immediate exit feature in Chatgpt, supported by a new commercial protocol they developed. This feature is first launched with the United States ETSY SELLS, and will soon extend to more than a million traders, including loud brands like Glossier, Skims, SPANX and Vuori. The protocol sits on an open standard to connect artificial intelligence models to business systems – but it focuses especially on trade and payments. Stripe brings fraud prevention, global payment bars, and a vast merchant network, which makes trade protocol the new agent (ACP) is subject to use by millions of companies outside the gate.
But its effects exceed Openai. Since the open source protocol, any assistant Amnesty International – from Claude and Jimini to Tiktok’s AI and Xai – can use the same bars to allow users to shop inside their chat tools. This means that shopping in the conversation can spread online much faster than the brands ready.
The result: Google and Amazon days may be numbered with online shopping starting points. Certainly, these companies can build the same open protocol and join the shopping game inside the chat as well. But the biggest point is that, for the first time in two decades, there is a real chance to change the foundations of online shopping. And this transformation, if caught, will have deep effects on everything, from the way consumers make purchase decisions according to the way the brands market their products.
However, why Openai creates a protocol that competitors can also use? “The primary goal we have was to make Michelle Faradin to lead Chatgpt products as a dealer:” The primary goal that we had something was incredibly easy for the entire ecosystem-the match and developers-“yes, one aspect of this, the competitors or other players in space can also adopt it.”
At the end of the day, she explained, she is “subjective self” if merchants have to do less to integrate with various platforms and sales development. She added, “We felt that the most friendly approach to merchants is to allow this to everyone,” noting that there are many requests from the merchants, “We needed to build something that could expand.”
It will certainly not jump every brand or retailer. Although the ACP is open source, its adoption still means giving up some control over the direct relationship they worked on with their customers. There is also the issue of drawings, which can be a deterrent for sellers working on thin margins. But for many companies, especially major brands, free from artificial intelligence is to lose control of the brand experience.
Although brands and merchants will be able to benefit from the ACP protocol through other platforms adopted (if the Antarbur or Google adopts the protocol, for example), there is a clear benefit for the presence of products that appear directly within the results of ChatGPT, given the popularity of Chatbot. In addition to ETSY and Shopify, Fradin said that Openai is currently working with many other adult retailers who will eventually be included in the immediate exit of ChatGPT, although it refused to designate them.
Fradin indicated that to be included in the results of ChatGPT search for immediate exit, brands and merchants need to do some business. This is because if you want to recommend Chatgpt to your product, you should feed it with detailed organized data that the model can “see” and understand it.
She said: “Today’s best way to ensure a merchant is that your product has the best opportunity to choose is to make sure that we have the latest and richest information about your products as much as possible.” Fradin added that merchants are keen to provide detailed “products of products” – mainly organized catalogs for their rich descriptions, updated prices, and their availability – so with ChatGPT or maximum context when determining what must be recommended. In some cases, I noticed that the brands provide more details than they are published on their own sites, hoping to improve their surface opportunities. It is a sign that the new discipline is formed: what some call AIO, or AI Optimization, the SEO successor, where the goal is to adjust the product data so that AI assistants highlight your brand instead of the competitor.
Besides the plumbing plumbing of payments, the ACP effectively Chatgpt as a new ruling on the recommendations of the product. Instead of shoppers who browse Google’s search results, scrolling “customers who have been purchased as well”, or reviews on Wirectement, the assistant will increase himself increasingly what the ground must. This shift raises thorny questions: How will Chatgpt determine the product it recommends? Will you provide a list of options or simplify one option? And below the line, does Openai accept money from the sellers to enhance their position-convert the conversation trade in the payment channel for play?
Currently, Fradin indicated that unlike traditional search engines, carefully guarding the platforms to prevent low -quality content from system games, Chatgpt’s shopping recommendations are fully driven on behalf. She explained that there are no fixed formula traders that can improve with them-so the higher the high-quality product information that the characteristics can access, and more likely to flatten the relevant results.
“We expect to see a lot of development in the new version of AIO over time,” she said. “I think we are only at the beginning of this space.”
Corrections: A previous version of this story said incorrectly that the immediate exit was built at the head of the anthropoor standard called MCP. The story also said that Stripe took pieces of each treatment.
2025-09-30 19:33:00
