How Swarovski’s CIO has makes the 130-year old jewelry firm’s tech shine

“At that time, Omnichannel was just a concept on paper,” says Sonderegger, whose studies were completed at Vienna University in 2010.

It has been proven to be a recorded stadium that caught the attention of Swarovski, who rented Sonderegger 15 years ago to serve as an electronic retail project manager for luxury jewelry retail stores. Today, there are three out of four American shoppers, OMNICANNEL, which represents 27 % of the total retail spending, according to research published by Credit-Credit Giant One.

Throughout her career in the field of technology at Crystals and Gemstones, Sonderegger has risen in its ranks, assumed increasing responsibilities that included overseeing the main e -commerce trade for Swarovski.com, and operations in China, and in the end a successor to the main information role that will be associated with the title of the digital official in 2022.

Sonderegger reports directly to the CEO of Alexis Nasard and sits in the Swarovski Executive Committee, a major position that reflects the importance of digital trade as a key barrel in the “Luxignite strategy” by NASARD, which revealed this in late 2023. Experiments, a major brand updating effort that started in 1895.

Sonderegger, who reports to Nasard says [at] The table with all the peers of my executive and digital committee is correct in the place where all things are determined and led. ”

Sonderegger says, despite its long history, but Swarovski has always been early when it comes to consumer -focused techniques. The company opened an online online store in 2001, then a mobile phone site in 2010 and an online store after two years. Today, 80 % of the company’s online transactions come over a mobile phone.

With the deportation of shopping patterns for consumers online, Swarovski’s approach has evolved. The company is now providing “online purchase, capturing in the store”, and even the service that allows shoppers to order something from a local store and ship it to their home within one day.

The retail seller attributed to the “Luxignite” strategy because the company reported a 6 % increase in the 2024 fiscal year revenues, in addition to a operating profit that was completely positive for the first time in five years.

“We have always started with the customer at the center, and we have helped,” says Sonderegger. “We have never started,” Oh, this is the latest and most wonderful technique. “

Sonderegger says there was a lot of curiosity and internal excitement among Swarovski employees of new artificial intelligence tools. “I would like to say near zero, a response from anyone, through the organization, towards General AI,” she says.

A few AI’s generation applications in Swarovski today include a tool that helps customer service representatives to deal with customer questions, which has reduced the time of these agents responding by 55 % and increasing the company’s net promoter score, a measure that tracks the extent to which shoppers will recommend brand or service.

Artificial Intelligence also raised the accuracy of demand layout in Swarovski by 15 %, allowing retail stores a greater vision to predict future shopping patterns, which can then help them in planning supply levels. In marketing, the A/B test showed that dedicated news bulletins written in Amnesty International obtained a four -fold response rate from the messages sent without technology.

Sonderegger says she has not been imprisoned for any one seller’s relationship all over the artificial intelligence journey in Swarovski, although Google and SAP are naming as two main partners. “I am very difficult towards all sellers,” she added. “It is clear that some of them generate value, but throwing from artificial intelligence as a verb is definitely not enough.”

Swarovski’s testing and learning approach to technology helped avoid spending a lot of money on previous forms of technology that lost its brilliance later. Several years ago, the virtual attempt tool test has not yet exceeded the experimental phase because technology was not sharp enough.

But Sonderegger says she is currently exploring a virtual experience again, which is expected to be launched early next year. She can do it because Swarovski was cautious during her previous attempt.

“I really like the experience of experimentation and testing, instead of entering into huge techniques and then discovering that it does not work,” she says. “Then, it is very difficult to persuade the next time.”

John Keel

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Blessed Work Day on artificial intelligence agents. Agentic AI has seen another great launch of technology, this time from business programs, which first appeared in human resources and financial agents in cooperation with Microsoft to perform tasks independently. Workday also showed a developer, a low -symbol called tool called Builder Flowrise Agent Builder, which will allow customers to create and manage dedicated artificial intelligence agents. CEO Karl Hashbach He said Wall Street Journal Companies were having difficulty justifying spending on artificial intelligence agents. He said: “We are following a very targeted approach: We have the cleanest a set of data that has been largely organized for human resources and financing.” Separately, working day Agreed For the purchase of Sana for about $ 1.1 billion, as deals for human resources focus on programs.

Artificial intelligence spending is expected to reach $ 1.5 trillion worldwide in 2025. Gartner’s research company estimated The total artificial intelligence market will grow by 50 % this year and may exceed $ 2 trillion in 2026, as artificial intelligence hyperactivity spends significantly on data centers, improved graphics processing units and AI Urgent. In addition to the great spending of hyper players such as Openai, Google and Microsoft, investments also come from markets outside the United States, including China, as well as Amnesty International cloud providers and investment capital investments that provide the back wind of artificial intelligence. The noble growth is expected to come in the next year from more Merging artificial intelligence into smartphones and computers, as well as more infrastructure spending.

Adoption

The largest organizations – and their workers – are increasingly adopting artificial intelligence agents. At least 42 % of companies have launched some artificial intelligence agents, they arranged almost two -quarter publishing, according to KPMG’s Q3 AI Pulse Survey Among the 130 C-SUite leaders and business leaders in companies that amounted to annual revenues of one billion dollars or more. The most active use of artificial intelligence agents in IT/technology (95 %), operations (89 %), risk management (66 %), while marketing and sales (18 %) and human resources (2 %) late.

“There is definitely a shift as the level of anxiety about dealing with technology in a new and different way began in distress for a large group of employee residents,” says Roceneh Shiraz, a director of KPMG, says luck.

The accounting giant says that the resistance of Amnesty International and agents has decreased from 47 % to 21 % in one quarter, with 55 % of the workforce either accepting or adopting artificial intelligence agents. Employment is also expected to be affected, as the majority of leaders (56 %) expect that they will recruit employment practices in beginners during the next year.

With the permission of KPMG

Job radar

Employment:

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tenant:

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