If Part 1 of this series revolves around the transformation of the mentality –Go out of the hamster in the immediate marketThe second part is everything about the muscles: the actual steps for building and preserving the ties and preserving them brings consistency to your work.
This is where the rubber meets the road.
In Playbook Masterclass, we don’t just tell you that you need direct charging – we show you how to go to it. We keep it real about what works and what is just noise. Because while most transport companies are still praying for immediate market prices, those who win Fishing trucksDo not wait for brokers to throw crumbs.
And if you don’t already do, listen to an episode Long distance Podcasts I registered with Justin law, CEO of Truckpedia. This man is completely broken –You cannot build stable charging work awaiting incoming loads. You have to arise from the sleeves and go to find shipping. a period.
Let’s get into part 2.
You cannot develop what you do not follow.
Before you take the phone or send an email, build yourself Tracking simple lead– We provide one inside Masterclass, but here is the structure if you are building your own:
Your goal is to work like a system – not a list of wishes. 10 calls per day. every day. Rain or sunlight.
Most transport companies make an error in contact 3 or 4 places, frustration, and stop.
You do not need 100 partners. Need 2-3 good Those who move fixed shipping. But to find this, you may need to speak to 30-40.
Follow work.
Let’s stop calling it a “cold invitation” like punishment.
It is excavation of shipping. It is the way you build a pipeline. In truck transport, he wins pipe lines. Those who wait for the panels lose.
Here’s what we know in Masterclass – and what Gustin and I hardly hit in PodCast Convo:
“Hello [Name]This is it [Your Name] with [Company Name]. We are a small pregnant woman in [City] Run [equipment type] In your area … “
We noticed that your company has a distribution in [location] We have a availability in this corridor three times a week. You wanted to communicate with whether there is an opportunity to support your team either now or in the future. “
“Is it logical to send our carrier package, so we are in a file if anything opens?”
Keep it calm. Make it confident. Do not beg. You solutionAnd not a seam.
the Wealth in follow -up.
One call does not do that. One email will not cut it. You need to have an organized process:
Today 1 – Send an initial email + package
Today 3 Follow up with a call or audio mail
Today 7 -Fast Email check -in with an updated availability
Today 14 – Share a brief case study or a hot update
Today 21 – Call with a specific lane. Ask: “We run Xyz this week. Can we support you?”
Use your lead tracker to stay fixed.
One of the things that Justin Lu mentioned in our conversation – and he is stuck with me – is that brokers and trucks not only want to be available. They want the ability to predict.
This comes through data.
Even as a small bearer, you can be dangerous with your standards. Here is what you should follow and display in your charger conversations:
on time
Average cycle per minute
The number of deliveries per week/month
Average time to shift in downloading
The rate of claims (if zero, screaming loudly)
Here is a great way to say this on a call or in an email:
“We have completed 46 delivery processes in the past 60 days at a rate of 98 % on time and there are no claims. We have a capacity in your area and we look forward to adding one or two partners.”
This is confidence. This is the leverage. This is what gets recovery operations.
Do not follow every charger. Go after that correct.
Building about:
Triangle (So you are not stuck with Long Deadhead)
Repeated methods (Shipping from Monday to Thursday)
Local/regional density (Less risk, more consistency)
Here is how this Masterclass members used:
He planned a triangle of Charlotte → Atlanta → Colombia → Return to Charlotte. It reached six companies in those markets. One fell in Atlanta and one in Colombia within 3 weeks. Now manages fixed revenues with Deadhead by 30 % less.
This is how you go from “bulldozing the painting” to controlling your week.
I do not say giving up the 100 % painting on the first day.
What I say is to reformulate the role you play in your work.
The download panel must be:
A extensionIt is not a source
A Filling the gapNot GPS
Tool Fill the backNot the main pipeline
Set the base: No more than 30 % of your revenues from immediate charging.
Once this threshold crosses, it is dependent – and follow the margin dependence.
Let’s take what really hinders people from going directly.
It is not knowledge. You can learn to.
It is not time. You can do this.
that it Fear. Fear of rejection. Fear of non -professional sounding. Fear of not knowing what he says.
But fear is false.
The longer the period of staying in the immediate market, the more control you give up. The more your truck becomes predicted Everyone but you.
Direct charging brings you back to the driver’s seat – literally and metaphorically. It is the way you build longevity, not only until Friday.
If you are reading this, here is your challenge:
This week, I want you to:
Build your lead tracker
Make 10 calls
Send 5 packages
Follow up 3 of them
And document the results
Not because it is a home duty – but because this is the way to control your work.
You don’t have to be big to go directly. You just have to be intended. And you have to be fixed.
Inside Playbook Masterclass, we do this every day with transport companies all over the country. Not only theory. Real calls. Real packages. Real deals.
We see transportation companies fall brokers, reduce Deadhead, and finally sleep at night knowing how their next pregnancy seems before the week begins.
This is possible. But you have to go to it.
Because no one comes to save you. But the scheme is waiting.
Postclass: How to go directly and abandon the immediate market (Part 2) first appeared on shipping waves.
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