Why Apple CEO Tim Cook’s AI struggles serve as a warning for C-suite leaders
Good morning. Being a C-SUite leader in the era of artificial intelligence is not easy. But if you are the CEO of one of the world’s largest technology companies, the success tape is higher.
In new luck An article, my colleague Jeff Colvin highlights the dilemma facing the CEO of Apple Tim Cook. CEO since 2011, Cook Steve Jobs left the position of Executive Officer in Apple. As CO, he was responsible for the company’s sales and operations all over the world.
“It seems impossible for Tim Cook’s legacy as an amazing successful executive head in danger,” he writes Colvine. “But in recent months, especially in recent days, the impossible has become at least to be conceived.”
Some wonder whether Apple is losing momentum under Cook leadership, as its shares decreased about 16 % in 2025, which significantly weakens in both market peers and broader technology such as Microsoft and Meta. Analysts and technological commentators criticized the “backward” competitors in their competitors in artificial intelligence. Modern efforts, such as Apple Intellow Flow, are disappointing. Apple’s best executive official leaves artificial intelligence models to Meta.
However, under Cook, Apple is amazingly successful. When Jobs Book Cook recommended as an executive president, Apple’s evaluation was about 300 billion dollars. Today, $ 3.2 trillion – an unusual annual growth rate of 18.4 % over 14 years. In fact, Kulvin notes that Cook has generated much more shareholders than the jobs did during his term.
The wide height of artificial intelligence is a challenge that may not be completely ready for it. “For an Apple scale and standing company, the retarded behind its main competitors in artificial intelligence is similar to the online competition in 2000,” he writes Colvin. “Amnesty International is a technology for general purposes, and those things do not come often. The Internet was the same. As well as digital computing and electricity. It changes the world, and it revolutionizes the commercial scene of every company.”
“With this in mind, it becomes clear how Tim Cook can be one of the greatest executives ever from 2011 until now, however they may not be ideal for the era of artificial intelligence.” You can read more Colvin evaluation, along with discussions with experts, here.
You don’t have to be a trillion dollars to feel pressure on artificial intelligence to redefine your leadership. In this new age of artificial intelligence, creating products, lightness of movement, and moving quickly – but wisely – is very important to competitive survival. Baba Brasad, a professor of leadership at the University of Brown, wrote in a recent opinion article that the nature of the same leadership is converted by artificial intelligence.
“In the world that is moved by artificial intelligence, light -sight can be useful to explain new information useful, challenge what must be stabbed, and the resources and host technologies in compliance with broader human purposes,” Brasad writes.
Sherrill Istra
Sheryl.strada@fortune.com
Leaders
Machata He was promoted to the financial manager of the pharmaceutical company Novartis (ECN), starting from March 16, 2026. Harry will continue in his role as a financial manager until March 15, 2026. Mocol brings more than 20 years of experience in Novartis. He was recently appointed as BPA president, digital financing and taxes, as it will continue until March next year. His career includes CFO International for a period of three years, CFO PRESEDENT International, Business Unit for Medicines, Business Services, Financial Director of Novartis, CFO Pharmaceuticals EUROPE, and country’s financial manager in France, Poland and Norway.
Brande Richardson The Malian Director of Luxury Petroleum Petroleum Humans was appointed International Sachs, on August 18. Richardson Khalaf, temporary financial manager Mark Winstton, who joined Sachs Global to lead the company’s financing institution through the initial stages of the transformation, after she presented brands, in order to be presented for the brand, where she cleared them, as she collected brands, where she cleared them, as she collected them at pupil stations. And the financial manager. Richardson spent the majority of her career in NMG, where she has occupied many financial roles of increasing responsibility for her 15 -year -old mandate.
A big deal
In the first half of 2025, the financing of artificial intelligence companies has already exceeded in 2024. This increase is driven primarily by Openai Round worth $ 40 billion and Scale of Artificial Intelligence worth $ 14.8 billion from minorities to Meta, highlighting the intense competition of resources and talents between the leading model service providers, according to the analysis of the global market intelligence in the market.
Investors allocated about 70 billion dollars to emerging companies from artificial intelligence in the first six months of this year, an increase of 58.7 billion dollars in each year 2024. The financing of artificial intelligence companies without border models reached a quarterly record, with $ 2.4 billion collected in Q2, exceeding the previous high group in late 2024.
451 of the research projects of the S& P Global Market Intelligence will see that artificial intelligence coding revenues will witness the fastest growth during 2029, with an annual growth rate of 53.4 %.
deepen
“JPMorgan Plan for Data Feeling Plan can” paralyze “encryption and start -up companies, warns Execs” luck Luisa Bilterran report.
From the report: “When JPMorgan Chase Fintechs told them last month that she planned to ship them to access her customer account data, she sent shocks through the corners of the financial industry. According to four executives in this field, this step is that there is a blow to the superior sector, and many startups in the early stage, including analyzes, cannot prove This change.
Hearing
“Long -term companies are companies that are invented. They create new products. This imagines how things should work, and find radical breakthroughs that admire their customers in new ways.”
Alexandra Ebert, President of Amnesty International and Democratic employees, writes mostly from artificial intelligence, in A. luck A piece of opinion.
2025-07-17 11:46:00
