Inside the Lyft CEO’s plan to capitalize on the boomer economy with 4 main features
David Recyccher, CEO of Lyft, remembers difficult conversations with his late mother on the facts of aging.
“One of the most unpleasant conversations that I had with her is,” my mother, I think the time has come for you to deliver the car and the keys, “said Richcher. luck.
His personal experience-which was dismantled with the demographic transformation, is expected to reach 80 million people at the age of 65 and above by 2040-Executive Director to consider how Rideshare, which is worth millions of dollars, better serve the elderly. Today, less than 6 % of Lyft passengers are more than 65, according to the data provided by the company.
Lyft this week “Lyft Silver” is announced to make their Rideshare service more attractive to the elderly. Riccher thought of his mother, who embodies the desires of many older adults: keen to stay involved with those around them and easy access to travel.
“The material world is a really important part of our living experience, and this is more honest with your age,” says Risher.
The first priority for Risher while developing the product was to make sure that it will be easy for people to use it. Alawite from the screen to treat “everything from” I am not sure who is my driver “to” I think I was put in the wrong destination. ”
Care sponsors and family members are an essential part of Lyft Silver. Older adults who use the platform can easily share their ride with a member of his family, who can add money to their balance if necessary. Users will often be paired with cars that are easy to enter and get out of comfort and space. Lyft has partnered with Foundation for Social Connection Action Network and Self-Help for the elderly, among other organizations, to help design feature.
This week, the option to switch your interface to Silver is open, and the company will record up to 25,000 people in the offer. User monitoring habits will be learned if the service has been fully introduced and under the subscription form. “It is only a matter of trying to get the largest possible number of people to try it and give us notes,” says Recyccher.
Uber has launched a rideshare competitor, a similar service, as more companies realize that Boamer needs are a smart economic step.
“It is a good thing to work, but I think it’s a good thing for society,” says Recycher.
This story was originally shown on Fortune.com
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2025-05-07 00:20:00
