Is eBay actually sexy again as the ecommerce old-timer’s stock surges to an all-time high?

The auction giant shares increased by more than 19 % on Thursday to its highest level ever at $ 92 per share against the background of the growth of revenues and profits that exceeded analysts’ expectations, and much lower expectations than it could have been.

This is the good news in the upper line.

Nevertheless, verification of reality is that EBay still represents less than 4 % of the total e -commerce market in the United States, compared to about 40 % for Amazon and 6 % for Walmart and pressure from a range of applications and products for products and markets from TeMu to Whatnot, a live start -up company worth $ 5.

So what gives? Where does the optimism come from, and is this current moment a deviation and BLIP, or, as Internet analyst Mark Mahani wrote in a research note on Thursday, “something from a turning point”?

As MAHANEY wrote, the growth rates of total size and revenue from EBY, except for the effect of foreign exchange rate changes, both increased by 4 % annual in the past quarter. These numbers look little because they are, but they are the fastest trade market in two years – something … something.

Habibi e-commerce for one time tries to tend to its historical strengths or “focus areas”-where its fruits can bear. These categories grew by 10 % in a quarter compared to about 1 % for everything else.

“The holdings were once again the largest growth contributor, as growth has accelerated throughout the year in trading cards in the tenth consecutive quarter, against the background of a continuation momentum in each of the collection cards and sports trading cards,” said Jimmy Ion, CEO of analysts on the profit call.

The groups that can be collected in all fields have flourished since the beginning of the epidemic, as nostalgia besides new shopping experiences and sales tactics pay renewed attention in trading cards such as Pokemon and sports cards. Startups such as Whatnot, Fanatics and Courtyard, which sells $ 50 million in cards and cartoons per month, play a role. But Ebay is still the largest online player in space and also benefiting from the consumer’s attention.

To achieve this purpose, the company is strongly pushing to direct trade, with EBY LIVE, where fanators and etc. find success, and early signs are encouraging, according to iannone.

He told analysts: “We have already seen important evidence that live trade can deepen participation between EBay fans and cancel the speed at a greater speed in our strongest sectors, which leads to the validity of our continuous investment in this experience,” he told analysts.

(For what deserves, Rene Nizoda, a living card seller, from Storage wars Fame, this was the saying about Ebay Live when I met him about his work in Whatnot, where he sells $ 15 million to $ 18 million a year in sports cards. “I will not be surprised if Ebay Live is the pioneer in the market because they only have a large user database,” he said. luck In June.)

Ebay’s iannone said that his company also witnesses the benefits of the higher and lower lines from integrating the method of payment into Klarna Buy now on the shopping site at the shopping site, by expanding its advertising business on the site, and by integrating the experiences of obstetric intelligence and the agent in the shopping market for both buyers or sellers, although it is very early to know the supportive extent that it lasts in the long run.

No, EBAY is not fortified from the war of tariffs of the United States of China, although it should not be subject to shell. No, it is not a threat to giants like Amazon and Walmart who specialize in new daily commodities. But riding the categories of hot and historically strong products, while keeping pace with the new TOLESTACKS such as the Gen Ai integration for sellers and buyers, and popular payment types such as Klarna, the 30 -year -old company seems brighter than it was in a long time. This is not something.