The Justice Department says a fitting punishment for Google’s search monopoly would be ordering the tech giant to divest from its ad business

The US Department of Justice is multiplied in its attempt to dismantle Google by demanding that it abandon the basic technology that operates the company’s digital ads network. The proposed treatment joins a separate federal effort to separate the Chrome browser from the dominant search engine.

The latest proposal to the government was submitted late on Monday in the Federal Virginia Court after two and a half weeks after a federal judge spent that parts of the profitable digital ads network had incorrectly abused their market power to strangle the competition at the expense of publishers via the Internet.

In the presentation of a 17 -page introduction, the lawyers of the Ministry of Justice argued that the American boycott judge, Leon Bringa, must punish Google through the company’s order to cancel the AdX Business and DFP AD platform, which is the tools that combine advertisers, who want to market their products, and publishers, who want to sell a commercial space on their sites, to collect revenues.

It is not surprising that Google intends to oppose Google strongly when the penalty stage begins to fight monopoly – known as therapeutic hearings – in late September. Google has already pledged to cohesion BRINKAMA that the technology that works on the advertising network has broken the law, but it cannot do so until the judge rules its punishment in an expected decision in late this year or early next year.

Google said in its Monday file that the ADX and DFP would not be technically possible because none of the technology is able to work outside the Google infrastructure. The company suggested its own aids to restore competition, and repeated its intention to appeal the ruling.

“Divestiture is not like that simply like selling the ADX or DFP source code for the willing buyer,” Google wrote.

The attempt to demolish the Google Advertising Network is at the top of the Ministry of Justice’s constant effort to make the company part of its famous Chrome browser and imposing other restrictions on reducing the search engine power everywhere, which was described by another federal judge as illegal monopoly in a decision last August.

Listening sessions in the research case are scheduled to be concluded later this month, with the ruling of the American boycott judge Amit Mihit on Workers’ Day.

If the Ministry of Justice is able to persuade the two different judges to request its proposed dismantling to Google, this will be the biggest disintegration of an American company since it was forced to rotate the phone service to seven separate regional companies for more than 40 years.

The Google Play Store for applications that work on its Android program, which works to operate most of the world’s smartphones, has also been an illegal monopoly by a federal jury in 2023 and fights the judge’s order that requires this to reform a commission system that generates billions of dollars in annual revenue.

But getting rid of the search engine and the digital advertising network will be much greater than the strikes because it is the main gears in a company that achieved 265 billion dollars in the year.

Google faces the threats of disintegration at the same time that the appearance of artificial intelligence changes the way consumers use technology and are looking for online information – a transformation that can go in traffic and money away from strength in the Silicon Valley garage in 1998.

Despite adversity, Google still offers a strong financial growth for Alphabet Inc. The current value is estimated at $ 2 trillion.

This story was originally shown on Fortune.com

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2025-05-06 15:09:00