Jaguar CEO steps down after controversial woke rebranding campaign

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Jaguar CEO of Jaguar is recessing after the leadership of the controversial “Wake up” campaign.

Reuters announced that the CEO of Jaguar Land Rover is scheduled to retire after three decades in the luxury car company and the CEO has worked for a period of three years.

Last year, the British cars brand turned into a new advertisement, which included a slogan that was re -visited under the slogan “Nothing Nothing”.

Comments Director of Marketing at Jaguar celebration of the commitment to Dei Resurface after “waking up”

Jaguar promotional image of “Copy nothing”. (Jaguar / Fox News)

The advertisement was distinguished by Androgynous models in bright -colored clothes, including one man wearing a dress, along with other slogans such as “Create Explant”, “Live Vivid”, “Delete Ordinary” and “Break Mouls”.

The advertisement did not offer a car for a period of 30 seconds.

The video exploded on social mediaDrawing tens of thousands of comments and about 47 million views in 24 hours.

Shortly after the announcement of the advertisement, X users accumulated on the company to issue what they called the “Bud Light 2.0” campaign by appearing to focus on the box and Modernity on the sale of cars.

“This made me want to sell my Jaguar and I don’t even have Jaguar,” said conservative activist Robby Starbuck.

“This is the wrong timing for this. I can understand that the C-Suite is deceived in this in 2022, but you made a mistake in reading completely at the moment. Bud Light 2.0.”

The New Jaguar promotional advertisement received a violent reaction online after its publication by the brand X account. (Jaguar via YouTube / Fox News)

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Jaguar defended the announcement in a statement of Fox’s work at the time.

“The re -launch of our commercial brand is a bold re -invention and imagination, and as expected, it attracted attention and discussion. As a proud honest in such a wonderful point in the history of Jaguar, we have maintained symbolic symbols while taking a dramatic leap forward.

Soon after, Jaguar acquired heat with the new EV design version called “Bink Batmobile”.