Johnnie Walker creates enhanced golf fan experience for 2025 Ryder Cup

Golf game has been invented in Scotland, so it seems that Johnny Walker is suitable, which is another Scottish essential element, still embraces the game before the country’s biggest competition next week.

The Ryder Cup, which will be held in the famous Bethpage Black tournament in the Long Island from 26 to 28 September, is one of the most exciting competitions in sports with the Battle of team Usa and Team Europe to find out who will have the rights of bragging until the next championship in 2027.

Therefore, Johnny Walker, the first brand of whiskey in the world, revealed the “Spirit of the Cup” initiative that fans moved before the fans and celebrates national pride-regardless of the side you withdraw.

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As part of this initiative, Johnnie Walker cooperated with Defereux Golf, a dressing brand, to create a costume for competition. It mixes the street style and energy that New York City can emerge in anyone, due to the near championship of this year’s “Big Apple”.

From bold shirts to classic polo and products, golf fans can throw the team they love, while showing their feeling of fashion.

George W. Bush started the weekend in the Walker Cup with great praise: “One of the great sporting events at all”

But this is not all. Johnnie Walker has also created Cocktail Course collections, which are available in both versions of the title of the United States and Europe. The Keep Walking 18 Cocktail groups, which is a golf -style moisturizer, which also included Devereux and Johnnie Walker to celebrate this moment.

Cocate Cocktail Johnny Walker collection is specially designed for the United States of America before the Rider Cup. (Johnny Walker)

Finally, and perhaps the most wonderful part of the initiative, golf fans in New York City brings together the Ryder CUP week through “The Spirit of the Cup Tour”.

Johnny Walker will create a brand truck that will stop in multiple locations across the city to host watch parties, give exclusive goods Deverux Golf, play golf games in the streets, and of course the golfs inspired. While Keep Walking 18 is classic, Johnny Lemonade and Blue in One will be available to anyone who wants to capture the championship with the Johnnie Walker team.

This entire initiative is done to present the brand mission to make the golf available, comprehensive and enjoyable for everyone. Perhaps there is no better time to do this as the two countries unite to support their team in the Rider Cup.

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Models wearing Johnny Walker and Defereux Golf for the “Spirit of the CUP” initiative before the Ryder Cup. (Johnny Walker)

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“The golf game has always been part of our history, but last year, we took bold steps to activate this old one-bringing overcrowding experiences to Charles Schwab Challenge and Winx’s waste management is open, and revived our historical traditions in traditions and now that directs the largest energy in the golf to a broader and more important audience.”

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