HBO Go HBO Now HBO Max Max Is Changing Its Name to HBO Max

Later this summer, the MAX direct broadcast service, which was previously working, will become HBO Max, HBO Max, MAX previously. Warner Bros. Discovery on Wednesday that it will reformulate the leading broadcasting platform to the already logical name. So, welcome again HBO Max … whatever this lasts.

When she first launched WBD HBO Max again in 2020, she had her own naming naming. The basic system has been set to remove many other broadcasting offers that the company was at the time, including HBO Go and HBO now, as well as Warner Bruce. AT & T offers AT & T TV now. So, while HBO Max was a kind of solution, there is still confusion in the platform that was the main offer. It was almost logical to drop HBO and then go with Max directly off the bat, although they would have lost the HBO brand that attracts many people.

Instead, they chose to kill HBO from the name in 2023, where they went to a maximum attempt to indicate that the platform has only more than HBO programs. At that time, the company was making a soft axis to open its content offers, and offers more child -friendly options.

Is this work? It is difficult to say, but the evidence of context will tell us no. Earlier this year, the company announced that it was giving up many of its prominent children’s programs, including the disposal of Lony Tones and the choice of not renewing the Sesame Street deal. Verge indicated that she also turned into her brand from referring to offers as “Urban Aktaf” to describing it as “HBO origins”. So it seems that they were not trying to make the maximum associated, not committed.

So, we are now back to where we started – with HBO Max. It is clear that the executives cannot admit that they have somewhat detonated with the change of the name in 2023, so this comes with the back of the decision -making process. No “amnesty, bad”. Let’s talk about the reason for this instead. Here is David Zassallav, president and CEO of Warner Bruce Discovery, through a press release: “The strong growth that we have seen in our global broadcast service is based on the quality of our programs. Today, we repeat HBO, the brand that represents the highest quality in the media, to accelerate this growth in the coming years.”

Oh, yes, these are good things. Everything is part of the plan, no?