Former Bud Light consultant speaks out on Dylan Mulvaney disaster

A former Bud Light consultant talks behind some of the company’s largest ads about how he felt the brand that has lost its way and what he can learn from the American Eagle.

John IMMESOEEETE, who worked as a creative director of the group of DDB Chicago 1995-2005, was the power behind some famous Bud Light sites, including the real Men of Genius campaign, for Fox News Digital that it attributes the acquisition by INBEV as a brand transformation point.

“When I Inbev took, they acted mainly as if they knew everything better than anyone else. They had their own ways to do things. There was a famous quote with some players at a meeting where they were offering all the work that took place in the past, and there were a lot of horses helping to sell the beer?” It looks good, if you don’t know, you don’t know. “

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“As soon as there is a beer factory,” IMMESOEEE, who just released a documentary film, said, “Once there is a beer factory,” that follows the history of Bud Light and what led to its catastrophic partnership with Dylan Mulvaney, the success of the beer company can be attributed to Ehthus led by its co -founder who “making our friends is our work.” He said that through partnership with Mulvaney, the transgender influencer, the brand unnecessarily displaced many of its fans and many of the country.

“I don’t think Dylan Molvani’s failure was necessarily just because this was a non -transformed person. I think I thought they did not provide her with a service by giving her a bad text. It was a bad execution,” Fox News told, that there was a story, it was not, “it seems that her face will be in everything there was.

Bud Light ignited a national protest in 2023 after Mulvaney released a Bud Light advertising spot on social media. This was followed by the provinces, and INBEV, who took over in 2008, saw a loss of $ 4 billion in the market value in the wake of this directly. Bud Light lost its place as the best beer in retail sales to Modelo.

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IMMESOEEETE called the largest MULVANEY AD Marketing. (ABC / Fox News)

The problem of the beer maker when the CEO of Bud Light Advertision Alissa Heinscheid, which left the company after the catastrophic advertisement, said, the Bud Light brand was classified through “Fratty, a type of humor outside the touch” in an interview in 2023. Immesoete said that its comments had caused greater damage than the advertisement itself.

He was afraid that the advertisement mourfani would have resulted in irreparable damage to the Bud Light brand.

“I don’t know if they can return to be considered the biggest disaster in the history of the marketing advertisement,” Impoesoete told Fox News Digital.

Mulvany Mulvany AD Mulvany from Bud Light with American Eagle’s Sweeney, who saw Buxom Blonde wearing American jeans eagle with the slogan “Sydney Sweeney has good genes”. This advertisement also led to a social storm on social media, but in this case, IMMESOEETE said that the reverse reaction helped the brand already.

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IMMESOEETE said that Sydney Sweeny’s announcement was much more effective than Molvani’s announcement. (American Eagle)

“The haters have already closed his popularity. I think that many consumers in that particular situation did not agree with the haters, and he pushed it further.” I think with Bud Light, they tried to create advertisements, once again, to appeal to the social media bubble, but they did not understand their broader consumer, which, as you know, the entire country. ”

He rejected the bud of the comment light.

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