Canada Goose boss Dani Reiss avoided printing ‘CEO’ on business cards for years after taking over at 27
Danny Reese was twenty -seven years old when he seized his cold clothes company, Canada Oza, in 2001.
It is very similar to the heirs of Arnolt and Murdoch. Reese took 1.6 billion dollars of work before the average worker.
It is often reduced to “Nebu’s children” or “CEOs in Nebu” when delivering the higher jobs – Rice told a feeling luck He knows very well.
“It wasn’t good for 10 years, until the mid -thirties or so, when I realized that I am a good leader,” he confessed.
After just graduated from the University of Toronto with the degree of English literature and philosophy, Reese wanted to write in writing – away from family works, a company called “Snow Gosse” that brought a few million dollars annually in revenue.
He recalls, “The truth is that I am really not planning to get around.” “I was only doing this as a temporary thing for a year before I went to travel … I would have written short stories.”
Less than four years later, he was running the company: “My father (David Reese) was very happy with retirement only and allow me to give her a shot.”
Of course, since then, Canada’s goat has exploded from the relative ambiguity to a billion dollar brand.
Stara, which has an area of $ 1,200, is no longer a $ 1200, as Canadians who respect the cold readers-with 68 stores around the world, were now stored in Canada’s goat even in amazing sites like Miami and Australia, and wearing street clothes by celebrities and General Zires alike.
But entering the upper role of the company when he really did not really want that, he did little to persuade him or others that he deserved the job.
“Once I decided to get around, people in the company who started to become more successful, and many people who were there in the remaining early days, confesses before adding:” To be clear, there were not many people at first, and we had four employees in the front office. ”
Reese could not even bring himself to print the title of the new bright CEO on paper.
“I had work cards or three working cards,” he remembered the 51 -year -old Exec. One of them, the Marketing Director, one of the International Sales Director, said: One of them was empty.
“I didn’t have a card saying the CEO and I had no such card for many years. I didn’t want a paper. I didn’t feel that, in fact.”
Once the brand became “larger and more important”, he felt that he finally got this right.
“I used to meet bankers and people who need to understand that they were talking to the person who made decisions,” he said.
Prove yourself on C-Suite
Despite the construction of Canada’s goat in the empire today, Reiss does not plan to follow the traditions and hand the leadership to one of his two children – at least, not any time soon.
First, he says they are very young.
But more importantly, business is not far from the company that he joined in the late 1990s, with shareholders, a global imprint and much higher expectations.
“Our company was small and I would like to say that most people were betting on our survival,” he explained. “It was not like a child joining a large firm company, which often happens these days.”
But in both cases, if we look back, his advice to anyone who wants to inherit the throne in their parents’ company is to prove themselves and others that they deserve it first.
“It is too late, if it was virtual, I think I would have been there [for more than one year] He wanted to be the CEO, I think you should be the most difficult person working there, “reflects Reese.
“I have children, I don’t imagine them at work. But if they have to enter into work, they should be smart enough,” laughs.
“But then, assuming that you have thought, you should also work hard more than anyone else.”
A copy of this story was originally published on Fortune.com On July 28, 2024.
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2025-08-18 14:22:00
