Super Bowl ad spots that cost millions a piece already sold out even though the event is still more than 150 days away
Advertisers still cannot get enough football.
NBCUNIVERSAL, which has the rights of Super Bowl in February, announced completely advertising stock during the big match, on Wednesday, a day before the start of the regular American Football Association season.
Moreover, the media company said that 90 % of its non -super NFL stocks for this season, which includes the twentieth season in a row of Sunday night football On NBC, it is also calculated.
Regarding Super Bowl, CPG, entertainment, financing and alcoholic brands, brands are still the highest categories, as the company noted in a press release, while Pharma, Entertainment and QSR brands increase the US Football Association spending. There are more than 150 partners signed this season SNFand Nearly 40 of them are new expatriates.
Advertisers are also increasingly looking to Super Bowl digital opportunities. NBCU, which will flow the big game on Peacock, recorded a 20 % increase in digital investments compared to the other Super Bowl in 2022.
Everyone in all, this American Football Association season is already “the highest total to date” from NBCU, according to Peter Lazaros, EVP, NBC sports, Olympics, ads and partnerships.
Lazaros said in the press statement: “Exit from the strongest sports in the history of our company. Super Bowl LX has gave extraordinary interest in brands and allowed us to sell from our stocks earlier in the past.” “With an enormous year, we are proud of the amazing momentum so far and we are excited to provide both fans and brands with an unparalleled list of sports programming from the start of the US Football Association.”
Through levels: The advertisement was a long time coming. In June, Variety reported that NBCU’s Super Bowl stock was approaching the sale process, and the Super Bowl ads is faster every year while advertisers are scrambling to lock the price stocks that are largely seen as one of the few remaining media to reach a huge audience.
However, September is especially early for sale. Fox, which has achieved the rights of Super Bowl for this year, announced last November that it was often sold from the Super Bowl ads stock, although it is suspended on a little more stock before announcing a full sale a few weeks before the game.
Super Bowl ads also continues to rise in the sky. Fox prices in Fox 7 million dollars exceeded 30 seconds, with some sites before the game reached $ 8 million; NBCU has sought similar prices, according to a variety of benefit.
This report was originally published by Marketing drink.
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2025-09-03 19:51:00
