European bank UBS is seeing strong demand for AI-generated video avatars of its analysts
UBS Bank creates videos characterized by realistic versions of Amnesty International for its analysts to share with customers, as well as the research notes it publishes.
The Swiss Bank started the project at the beginning of this year and wants to intensify the use of artificial intelligence to appoint more productive projects analysts.
The video, which was done with Openai and Synthesia models, is already purchased from more than 36 analysts (out of 720, per UBS) and plans to offer global ability. luck.
“There are two drivers for that: a customer driver and efficiency driver … It helps you to expand the scope of your video capabilities in a way that customers ask you, and in the end it saves you time to conduct your research and meet customers.” Financial times In an interview published on Monday.
The creation of a video starts to digest the analyst’s reports and create a text. Then the UBS analyst signs the text program before it is converted into a video.
A UBS spokesman said the operation was free of trouble, especially when analysts were busy, and that the comments were generally positive.
The spokesman said: “We have already had positions on the roads on the roads, but thanks to the capabilities of artificial intelligence, I managed to quickly create and review the text of a video clip based on their search note, using their symbolic avatar to record the video, then posted it to customers.”
The technology that mimics the similarity of real people in videos was progressing, which sometimes raises concerns when using it to create AI Deepfakes.
Earlier this year, an unwanted video cloning for well -known market analyst Michael Hyousson appeared as an advertisement on Facebook, The Times I mentioned. The DeepFake video has paid the viewers to join the WhatsApp collection to get stock details that could make “huge gains” in just two months.
Other cases of videos created from artificial intelligence have emerged that misuse the similarity of famous characters over the years, prompting support from artificial intelligence legislation to stop the use of Deepfakes.
However, the positive use of Amnesty International caused its adoption in the financial industry. It now has different functions that can improve efficiency and open new resources for the company and its customers.
Zurich -based UBS Bank is how it is managed to launch his video. Each section holds the evacuation of responsibility at the bottom of the viewers created by the content.
Its analysts choose to appear in these videos, which were mainly manufactured to exchange research visions with existing customers in clear and direct coordination.
We publish about 50,000 documents per year, [but video production] It is fixed in about 1000 a year, because this is basically our studio capacity. But the number of views on these videos has increased dramatically.
This also means that although the bank plans to create more videos created from artificial intelligence for analysts, it will complete research documents and videos with direct analysts.
UBS video endeavors are still in its early days, but if it proves its success, it may encourage other banks to think about using the time of analysts.
This story was originally shown on Fortune.com
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2025-05-20 10:26:00
