Swatch apologizes for ad showing Asian model making racist gesture
Apple Watches outperformed the entire Swiss watch industry in 2019; Viacomcbs may add another flow service to include Paramount, Nickelodeon and MTV.
Swiss Satch Swinch apologized and withdrawn an advertisement on Saturday, which the Chinese fans called the attack.
In both Instagram and Post on Weibo, the Chinese social networking site, Watch announced that it has removed an advertisement that includes an Asian model that makes a racist gesture and apologizes to consumers.
“We have noticed the recent concerns related to photographing a model in the Swatch Essentials group. We deal with this issue with the utmost importance and immediately we have come up with all relevant materials around the world,” I read the post.
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On Saturday, Swatch Swach Maker apologized for a recent announcement, which was considered an attack in China. (Bloomberg / Getty / Getty Embs)
“We sincerely apologize for any distress or misunderstanding that may cause this,” Swinch added.
Out Outlet The Guardian has published a controversial advertising screenshot, which included an Asian model wearing an orange watch from the “Swatch” group. In the photo, the model is photographed as his eyelids pulled towards the back of his head with his fingers.
China’s social media users – one of the largest market makers – torn off the company, accusing it of showing a “oblique eyes” gesture that was used to ridicule people of Asian origin.
Social media users also rejected Swatch.
“I cannot believe that this large watch company can make such a neglected mistake. You should not put a discrimination against the Asians in your product stickers. This will only cause you to lose more Asian customers and do not bring any benefit. This cannot be forgiven.”
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Swatch store in England. The watchmaker recently apologized for his offensive declaration. (Peter Dazili / Geti)
Another books, “You intentionally use one of the Asians who make your eye on your latest group and call it misunderstanding? I mean if you were born only yesterday.”
Another user indicated that they did not buy an apology as mentioned.
“If you describe it as” misunderstanding “, it is just a brutal. You must really shoot everyone in your marketing team.”
Other users also called for boycotting the other brands owned by Swatch Group, including Omega, Longines, Breguet and Tissot.
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The abuse of the Chinese masses may increase the exposure of Swatch sales that are already separated in the area.
The watch company has suffered a 7.1 percent decrease in sales for the first half of 2025.
“The decrease in sales is exclusively attributed to China,” the company said in a statement in July.
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The watch company did not respond immediately to the Fox News Digital request for comment.
2025-08-19 19:55:00
