Miniso to spin off Top Toy brand and seek HKEX listing

MINISO’s retail stores are planning to overcome its best brand and follow up on a Hong Kong Stock Exchange (HKEX). Reuters I mentioned.

The decision follows an increase in the investor’s interest in manufacturers of Chinese games.

The new entity, Top Toy, will remain part of the Guangzhou -based miniso group, but will work as an independent brand.

The company produces collected games based on popular culture. In June 2025, the company announced that it was considering a transverse display.

TOP TOY, which was launched in late 2020 with nine stores in five cities in China, expanded to 293 sites by June 2023.

The decision to include Top Toy comes after the expansion of Pop Mart International, another Chinese playmaker known as Labubu.

TOP TOY operating and financial clarity will be enhanced by the generally and subsequent general presentation.

The formation of an independent company will make a game the highest attractive for potential investors.

The general subscription will be coordinated for the highest game by UBS, JP Morgan and CLSA.

Miniso had already completed a secondary offer in Hong Kong in July 2022, when he raised $ 72 million amid fears of potential deletion.

A main store in Hong Kong was opened in January 2024.

In early 2024, Miniso raised $ 550 million through the debt tool to support international expansion plans and share participation plans.

This was done through securities associated with shares set to maturity in January 2032, according to the submission of a file with HKEX.

In October 2024, Miniso ‘ The senior executives told the South China Morning Post newspaper The long -term Miniso vision includes creating a global chain of 40,000 stores, focusing on the “interest” consumption with the products associated with the famous entertainment privileges.

The company has formed 150 partnerships with brands such as Harry Potter and Paribi.

Miniso determines growth opportunities in the United States and Europe due to the high consumer spending on the elements related to concession compared to China.

“Miniso to Top toy to Brand and Seek Hkex List” was originally created and published by Network Insight Network, a brand owned by Globaldata.

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