Netflix wants its partners to follow these rules when using gen AI

Netflix has already faced a violent reaction to the use of artificial intelligence in What Jennifer didThe real documentary by Jenny Boubleliel for the year 2024, which seems to have used the images created by artificial intelligence instead of real archive images. This documentary has emerged as a shining example of the ability of GEN AI to distort the reality in the situations in which people look specifically to tell the truth about something. Now the sign take steps to avoid similar problems.

This week, Netflix posted a post on the Help Hub partner, which shows in detailing its guidelines regarding the Gen AI and the right -standing positions with production teams using technology. At Netflix show, Gen Ai is “valuable creative tools” that facilitates “users to generate new and unique media (video, sound, text and image quickly). Since the Gen Ai space is moving at a dismantled pace, the company felt that it is important to determine the rules that its partners are expected to follow if they are using these tools.

“To support global production and stay parallel to best practices, we expect all production partners to share any intended use of Genai through their connection Netflix, especially as new tools continue to appear with different capabilities and risks.” “It is unlikely to require most low -risk -risk uses that follow the guidelines below is a legal review. However, if the output includes final deliveries, talent similarity, personal data, or IP of an external authority, linear approval will be needed before follow -up.”

The best practices of the Gen Ai from Netflix are done on five specific guidelines that you consider “necessary to work responsibly when using the Obstetric workflow.” Netflix says:

Netflix also says if its partners are confident that they are following these guidelines, they only need to inform their designated company that they intend to use Gen AI. But if the partners are not sure or know that they do not adhere to the rules, they must escalate the Netflix contact for more guidance before follow -up, as there may be written approval. “

The publication repeatedly stresses that although Netflix is ​​very open to its partners using Gen AI in several ways, it wants to realize the potential legal risks that they may wander around by not managing their plans through the company’s management and legal team in advance. The post also shows the assertion point that Netflix believes that “the masses should be able to trust what they see and hear on the screen.” Looking at the possibilities of Gen Ai to “blur the separation line between the imagination and the reality or the misleading viewers”, it is striking to take his partners carefully.

Although the publication does not mention production costs, all this comes after only a few weeks after Ted Sarandos, participating in Netflix, said that the company is still “convinced that artificial intelligence represents a great opportunity to help creators make movies and a better series, not just cheaper.” Soon after, Sarandos began to point to the new Argentine series of Netflix Eternau An example of how to use Gen AI to make a budget offer. Now Netflix seems very keen on other creative groups that adopt this type of workflow.