Nike returns to Amazon in the U.S. for direct sales for first time since 2019

Nike will return to selling clothes and shoes on the Amazon platform in the United States

Athleticwear told Fox Business company that it “is investing in our market to ensure that we provide appropriate products and the best services and expertise designed for consumers wherever that, however they choose shopping.”

Nike said this effort includes “expanding new digital accounts”, such as Amazon in the United States, as well as “new material partners such as Printemps, raising retail experiences throughout the market, and launching the search search in Nike to improve our online services.”

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The company’s products are sold on Amazon by independent traders.

“While independent sellers have included some Nike stocks in our store for many years, Amazon will soon start getting a wide range of Nike products directly to expand our choice of our customers in the United States,” Amazon spokesman told Fox Business.

A spokesman for the e -commerce giant also said that Amazon “provides a long period of time for a small number of sellers affected by selling through their inventory of overlapping elements.”

Amazon banners during the CES event for the year 2024 in Las Vegas, Nevada, the United States, on Wednesday, January 10, 2024. The event usually doubles as an inspection of how technology giants and emerging companies are marketing their tools next year, and if the early ads are in anything in (Photographer: Bridge Bennett / Bloomberg via Getti Imachurs / Getty Pictures)

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Nike’s return to Amazon comes nearly six years after the company stopped, as the focus has turned to selling on e -commerce sites and shops.

She also sells her sportswear and shoes through wholesale accounts.

Nike 35.2 billion dollars in revenue during the first three quarters of 2025 achieved a 9 % decrease compared to the first nine months of the previous year.

The net Nike income for the first three lines in 2025 amounted to $ 3 billion. During the first three quarters of 2025, she had $ 4.2 billion of net income.

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In addition to its brand of the same name, Nike owns the brand Convert, which she bought in 2003, and the Jordan brand, which helped make the company a familiar name.

A woman holds a shopping bag as she passes in front of Nike Inc. store In Portland, Oregon, on Wednesday, April 24, 2013. (Natalie Behring / Bloomberg via Getty Images / Getty Images)

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Reuters contributed to this report.