One brand has a golden opportunity to make the best camera phone of 2025

There is a new smartphone from Sony Xperia that comes on May 13. It is likely to be called Xperia 1 VII and Sony’s name synonymous for wonderful cameras, upper optics, and high -level computer photography experience. In addition, the propaganda video clip tells us that the new Xperia camera will have experience taken from its Alpha series cameras.

A few other phones brands have such a rich photographic heritage, most of them note to bring a camera maker to try to get the same glory. I think Xperia 1 VII may be Sony’s time to shine, and if it is good as we hope, to control the company as a maker of the best phone camera per year. This is the reason.

Samsung dropped the ball

The brand recognition is very important, and it is one of the most important reasons why many people buy a smart phone from Samsung. Those who want to get a Samsung phone with a great camera usually choose Ultra, with Galaxy S25 Ultra is the latest. The problem is, while the Galaxy S25 Ultra is decent, it is not amazing.

I recently returned from a long weekend with Galaxy S25 Ultra as my main camera, and I spent a lot of time editing the photos I took to make her search the way I wanted. I don’t mind editing photos, but I don’t think it should be necessary, but I think it is with Galaxy S25 Ultra. There is a little modification to get your favorite look is something, but it is completely loyal to feel that you should only edit photos to reach an acceptable foundation. Colors, contrast and exposure do not look directly directly off the camera.

It is a serious problem because the main camera is affected, which also suffers from poor stability which leads to lack of sharpness. Galaxy S25 Ultra beat Apple iPhone 16 Pro Max in our camera test, but in this process it was lost in the main camera category. Can the “best” camera be called a test where we will all use the camera more? Galaxy S25 Ultra, as a whole, is very good. However, I do not consider this to choose a photography fan, and leave the door open to the competitor.

What about Google, Xiaomi and OnePlus?

Xiaomi 14 Ultra was my favorite camera phone for 2024, and although Xiaomi 15 Ultra camera is very good, it is not so completely Good like Xiaomi 14 Ultra. Unlike Samsung, Xiaomi does not do everything himself, and works with Leica experts to improve and improve the camera and programs. It gives Xiaomi the position that must become a great player in the world of smart phone camera.

Xiaomi also takes smartphones seriously. It produces an annex similar to a camera -shaped box for the phone, with a built -in battery, controls in the actual camera, and the opportunity to link filters as well. However, cheerful accessories do not really matter if the camera program does not draw the latest devices, this is the case with Xiaomi 15 Ultra.

OnePlus also works with a brand of the camera, hasselblad, and OnePlus takes 13 great pictures. But is it stars? No, but this is not really determined. OnePlus 13 is really the best and comprehensive Android phone at the moment, and most people will be very happy with the camera, just as they will be with the rest of the phone. But I do not think that the lovers of the photos will flow on it, and they are right not to. Hasselblad may be on its back, but it is a much more commercial exercise than it is to achieve the maximum benefit from camera devices.

Then there is the Google Pixel 9 range. A pixel camera is really very good, regardless of the model you buy, but I cannot say it frankly Very better You can get anymore. Google has spent the past few years tampering with powered features of artificial intelligence such as Add Me, and I don’t feel that it has made it difficult to make the camera take better pictures. It has gave brands like Xiaomi the chance to be the camera.

It is Sony’s opportunity

All this means that there is an opportunity for other smart phone makers to pounce and demand a crown mixture with the phrase “Best Camera 202”. To do this, it needs to recognize the brand, preferably combined without the need to bring a partner. It needs extensive experience in making cameras and lenses. It needs to understand how to set the program behind the camera, and needs to understand what the photographers want.

Sony Tel these boxes. In 2019, I visited the Sony headquarters in Tokyo, I saw directly how she was benefiting from her huge experience to activate her smartphones. The team clarified the reason for the importance of eye -tracking technology, and how its exhibition experts were called to agree to the screen, and those responsible for the Alpha cameras worked to improve the camera program. Sony was in the process of converting its smartphone section, competing with Samsung, Apple and Huawei at the time.

A real opportunity to sew the address of the best camera phone for 2025

Most phone fans will know that Sony’s strategy has been cut and has changed a lot since then, and its smartphones are rare alongside the big names today. Don’t forget though, Sony camera components are found in many already higher smartphones. She knows what she is doing, and if Xperia 1 VII has a camera on her back, which effectively benefits from all Sony talents and her experience, she has a real opportunity to sew the title of the best camera phone for the year 2025 before we are in the middle of the year.

We may never discover

Unfortunately, while I am confident of Sony Be able to Do that, I am realistic as well. The truth is that she was unable to collect all of the above together to make a really great camera, despite the years of trying. Moreover, it makes buying its phones very difficult, as it does not always sell them worldwide, it is so awesome In promoting them, he has a reputation for being, well, somewhat boring. Galaxy Ai from Samsung may not be the selling point that the company believes is, but there is no doubt about it Really knows How to convince us. Even if the Sony Xperia 1 VII camera is great, there is a very real opportunity that we will never know, and it is a real shame for us, along with the bad news of the phone maker that many people may have forgotten to make phones at all.