OpenAI upgrades ChatGPT search with shopping features

The company announced on Monday the OPNai update the Shatgpt SEARCH update, its on -web search tool, to give users an improved online shopping experience.

When Chatgpt users search for products, Chatbot will now provide some recommendations, provide pictures and reviews for these elements, and include direct links on web pages where users can buy products. Openai says that users can ask excessive questions in the natural language and receive custom results. To start, Openai is experimenting with categories including fashion, beauty, home commodities and electronics.

Openai introduces the feature in the virtual AI model for ChatGPT, GPT-4O and today for Chatgpt Pro, Plus and free users, as well as registered users all over the world.

ChatGPT search update is part of Openai’s efforts to compete with Google Competition by creating a better and more specialized experience to find products and information on the Internet. Online shopping is one of the most important companies in Google, but the advertising market to purchase priority in Google Search has also contributed to the low quality of the product over the years.

Openai claims that its search product is growing quickly. Users made more than a billion online inspections in Chatgpt last week.

Openai says it determines the results of Chatgpt shopping independently, and notes that the ads are not part of this upgrade to the ChatGPT research. Shopping results will be based on organized definition data from third parties, such as pricing, product descriptions, and reviews, according to Openai. The company will not receive a kick from the purchases that were performed through the ChatGPT search.

The CEO of Openai Sam Altman was against the ads in Chatgpt, but in an interview with him recently with Ben Thompson from Stratechery, changing his melody a little. Altman said it will be open to the “amazing” ads in which Openai receives the purchases that were made through ChatGPT but it does not sell priority in its results.

Soon, Openai says it will integrate its memory feature with shopping for PRO and Plus, which means that Chatgpt will indicate the user’s previous chats to provide highly dedicated products recommendations. The company previously updated Chatgpt to refer to the memory when the web searches are widely performed. However, these memory features will not be available to users in the European Union, the United Kingdom, Switzerland, Norway, Iceland and Liechtenstein.

Besides this update, Shatgpt Search will now show searches when users start writing a question, such as the automatic completion feature of Google Search. In addition, Chatgpt search has reached WhatsApp, allowing users to send a message to Chatbot to the company for updated answers.

Openai has already explored shopping features via AI’s “AGNS” platform, which takes anywhere in a few seconds to several minutes to browse dozens of web pages and find relevant products for users. Searching for ChatGPT with shopping is a much faster experience, and a choice still allows users to search for products using natural language queries.