PepsiCo is near $1.5 billion-plus deal for soda brand Poppi
Pepsico Inc. Advanced conversations for the purchase of the Poppi Health Soda brand, according to people who have knowledge of the issue.
One of the people who asked not to know the discussion of secret information said. The person said that the purchase price is under discussion more than $ 1.5 billion.
Pepsico has planned to launch the so -called funcide soda under the brand, but decided to cancel this effort due to early indicators.
People said that while deliberations are late, it is still possible to delay. Pepsico actor refused to comment. A Poppi spokesman did not respond to a request for comment.
The “functional soda” category grows, especially compared to standard soft drinks. Price drinks can include sugar ingredients that are not present in standard soda, such as prebiotics, probiotics and added fibers and say they aim to improve the health of the digestive system.
The loan, Hilner, the director of trade in the groceries, said that job drinks are “burning” with New York -based Fresh. She said sales increased by more than 60 % from last year, driven by trademarks such as Olipop and Poppi. She said that large soft drinks, in the meantime, were slightly rising compared to last year. Coca-Cola Co. Recently pre -bloody soda, simply pop.
Austin -based POPPI was established by Alison Ellsor and Stephen Elsworth. It gained a bad reputation in 2018 when the company – known at the time of the mother – received an investment from Rohan Oza at Cavu Venture Partners on the TV programshark. It also supported a group of celebrities, including Nicole Sherzinger and to Golding, the company.
Pepsico has turned into health brand acquisitions recently. In October, it announced plans to obtain Sitee Foods for $ 1.2 billion. The following month, she said she would buy the remaining 50 % of SABRA Dipping Co. And Pepsico-Strauss Fresh Dips & Spreads International GmbH.
“There is a higher level of awareness in general for American consumers towards health and wellness,” CEO Ramon Lagurate said at the Pepsico conference in February with investors.
This story was originally shown on Fortune.com
2025-03-14 17:37:00
