Perplexity sees India as a shortcut in its race against OpenAI

While Openai has strengthened its progress in the United States, confusion takes a different path – quietly expanding to India to compete in the next stage of artificial intelligence. It adds the start of AI, which focuses on searching quickly millions of users in the second largest smartphone market in the world and smartphones in the world, where she placed themselves in the comprehensive market.

This week, Perplexity has made a partnership with BHARTI AIRTEL, the second largest communications operator in India after Relination Jio, to provide a 12-month free subscription-usually estimated at $ 200 to all subscribers to Aartel. Aartel confirmed to Techcrunch that the deal is exclusive, which means that no other screen in the country can provide confusion services, including free access, to its subscribers.

Aartel Partnership is one of the most important Perplexity movements but in the global expansion strategy that includes partnerships that include more than 25 telecommunications companies worldwide, including those recently announced with Softbank in Japan and SK TELECOM in South Korea. It comes to size. India, which is the most populated country in the world, is bringing a collective market that will not find a start -up company based in San Francisco in other geographical regions.

The confusion is already gaining a large traction in the country. In Q2, PERPLEXITY Innovations increased by 600 % year on an annual basis to 2.8 million, according to Tower Sensor Sharged data exclusively with Techcrunch. In comparison, Openai’s Chatgpt witnessed an increase of 587 %, reaching 46.7 million downloads in the same period.

The growth direction to active users also extended: active users of the monthly MAUS (MAUS) in India increased by 640 % on an annual basis in the second quarter, while MAUS of ChatGPT grew by 350 %. India was also the largest market of Maus for Perplexity in the last quarter, for each sensor tower. However, Chatgpt maintained great progress in absolute numbers, with 19.8 million MAUS for 3.7 million for confusion.

Based on previous partnerships, confusion is to benefit from the base of users in India to jump western markets, where Openai dominates paid subscribers. Earlier this year, Perplexity has made a partnership with the Indian Fintech giant to provide access to its AI’s research through the PayTM application, which has more than 500 million downloads and is among the three best applications on the unified payment network of the Indian government (almost).

Aravind Srinivas, CEO of Perplexity, also took direct steps to expand in India. In January, he announced plans to employ an Indian executive official in the country, which was subsequently suspended after receiving a “overwhelming” response. He also announced an investment of one million dollars and a five -hour commitment per week from its time for the Amnesty International Building Group in India.

The sources told Amnesty International Search for Indian Students to develop its arrival at Techcrunch that the startup company had also discussed the introduction of Amnesty International for Indian students to develop its arrival.

One of the reasons for seeing confusion in India as a major growth market is the relatively limited number of local startups of artificial intelligence, especially in the search area of artificial intelligence. At the same time, the country has a large base and active of users who have cunning in technology-a fact that has even pushed Archrival, Google, to launch the AI Mode and AI search features in India before many other markets.

Laying that the large user base is still a challenge. The confusion is still lagging behind the world in terms of revenue, even with both the same starting price of $ 20 a month. In the second quarter, the purchase revenues in Shattab all over the world increased by 731 % year on an annual basis to $ 773 million, while confusion increased by 300 %, reaching $ 8 million per sensitive tower.

The revenue challenge is particularly acute in India, where consumers are sensitive to the price. However, there are promising signs. ChatGPT has seen an 800 % increase on an annual basis in application purchases to $ 9 million in the country in the second quarter. The confusion has not generated any noticeable revenue in the application from India, but when starting the space to expand the subscriber’s base across India. Dealms such as those containing AIRTEL can help increase the base effectively, at least in the short term.

Strategic partnerships in markets such as India can attract the attention of investors who value user growth and geographical diversification. But to convert this interest into long -term support, you will need to start starting to show that it can convert the diverse user base into revenues.

Srinivas did not respond to the suspension requests.