Players tend to like games that give them rewards, Almedia study shows

Players who receive rewards for playing or downloading a game tend to feel more positive towards the game, and they are likely to recommend it, according to a study conducted by Almedia user. This is especially true, according to the results of the study, if the bonus concerned has a tangible value outside the game, such as money or gift cards. Users are likely to recommend 76 % for a game from which the player received such a bonus.

The study “rewards in the real world” defines as elements of concrete value outside the game, such as money or gift cards. “Bonuses inside the game” are virtual elements of valuable in the economy of the game. ALMEDIA – the second part of one on the rewards – was conducted by Atomik Research using 2,003 mobile players in the United States and the United Kingdom. 50 % of the real world has received rewards for playing games, while the other 50 % received rewards in the game. It should be noted that the study did not provide any data on the players who did not receive any rewards for playing.

Among the players who received rewards in the real world, 71 % reported that they played more game after receiving, and 85 % say they are still playing even if there are no rewards for more rewards. 72 % also added that they take rewards when trying new games.

Among the players who received rewards in the game, 58 % said they are likely to play a different game if they received concrete rewards, while 65 % said they are more likely to try a new game if these benefits are provided. 75 % of all the survey players said they would feel more positive towards games that offer such rewards, and 42 % said they will be more likely to play mobile games to get bonuses or incentives.

User acquisition and user benefits

Now, the same results are not particularly surprising-of course players will find attractive activity if given a form of reward in the real world. However, it indicates the player’s advanced positions towards mobile liquefaction forms. Players are now likely to prefer equivalent playing, especially if they are experienced in other games. Almeedia itself runs the FreeCash platform, which provides users with a way to earn bonuses for play.

Almedia study discusses the effects of these high expectations on both players and developers. 95 % of the Devs who operated the acquisitions of the bonuses based on they feel that they give them a competitive advantage, and 82 % of these campaigns said that outperformed other UA campaigns.

“Our deep study of the players clearly shows that there is a famous delicacy of rewards through the portable game industry. It has never been unprecedented in the games, we have seen the adoption of rewards in the real world by the players. What we currently see is a real transformation in how to choose players what they play based on the rewards-and also the ability The rewards for strengthening long -term relationships between players and games. It is a complete rewriting for how users interact with the content of the games, and a skill that affects the need for them at a time when gaming studios face barriers in front of getting players and keeping them in a very competitive market.