Proctor and Gamble to raise prices on some US products due to Trump tariffs

Procter & Gamble She said on Tuesday that she will raise prices on some of the products that are sold in the United States, as it deals with uncertainty about customs tariffs and is also subject to driving transmission.

Economic fluctuations and “consumer anxiety” related to the president Donald Trump Customs tariff policies and the suppression of immigration led to the pushing of consumers to spend to provide a temporary store in their budget, according to the company’s executive officials analysts in the post -symbol.

P&G said it is planning to raise prices on about a quarter of its products in the United States in the number one range starting this month.

The company said that the strength of the food in its store, such as Charmin and Dawn Dish Soap, in addition to the demand for new products such as Tide Evo washing tiles, gave them a space to raise prices to balance about one billion dollars in the cost -related cost.

Termination revenue break in July, registered monthly, when $ 150 billion has been raised so far in 2025

“We think customers will remain in exchange for these products,” said Kim Forest, chief investment official at Bokeh Capital Partners. “During soft economic times, consumers traded but P&G has many products that people want to pay, regardless of the tariff or slow economy.”

some Imported goods A spokesman for the company said in a Reuters report that the P&G pays the customs tariffs on the Sellium fibers from India for use in Metamosil, as well as the oils obtained from tropical areas.

From Bourbon to Bordeaux: Trump’s tariff leaks to global wine markets

P&G said it is also trying to push growth in the areas where the Earth was lost, including valuable Luvs and skin care diapers.

“It is clear that the consumer is more selective in terms of shopping behavior in our groups and we see a desire to find a value either by going to larger sizes in the club channel or retailers via the Internet or online or by reducing cash expenses.”

Definitions are taxes on imported goods paid by importers, who often pass the high costs of consumers through high prices. (Spence Platt / Getty Images / Getty Images)

It left the wine and spiritual drinks industry on the ice. The sector was also ignored in the European Union trade negotiations and the United States

Company Annual expectations It was less than analysts estimates, as net sales growth is expected between 1 % and 5 %, which is less than analysts at 3.09 %, according to the data collected by LSEG.

“There is a level of the basic uncertainty in which we think about the direction,” said outgoing CEO John Muller. “To the extent that people feel frustrated due to uncertainty, and the breadth of the range, trust me, no one feels frustrated more than I.”

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Proctor & Gamble on Monday named Shailesh Jejurikar Insider Insider The new CEO.

Reuters contributed to this report.