Marvel Is Marketing Avengers: Doomsday To The Wrong Fans

Written by Chris Snellgrove | Published 1 minute ago

It’s been a crazy week or so for Marvel: originally, the studio intended the show to debut Avengers: Doomsday Trailer ahead of James Cameron’s epic film Avatar: Fire and Ashes. Unfortunately, the trailer was leaked online days ago, and shows some quiet scenes of Steve Rogers (with the old costume and the new kid) preparing to dive back into the superhero game.

It’s a weird and disappointing trailer, and when I tried to figure out why, it shocked me. Marvel does the marketing Avengers: Doomsday For casual fans rather than those who have kept the studio afloat in recent years.

The Marvel movie trailer doesn’t want you to see it yet

If you haven’t seen the trailer yet, it mostly features Steve Rogers (the young man who was last seen jumping into the past at the end of the film) Avengers: Endgame) holds his infant son, inspects an old Captain America costume, and rides a motorcycle, leading to the promise that “Steve Rogers will return in Avengers: Judgment Day.” One reaction I kept seeing online was that fans should have been able to tell that this trailer was real because it was much more disappointing than the batch of AI trailers that featured endless turns and life-or-death stakes. The more I looked, the more I saw that this was the general reaction online: confusion and disappointment.

I kept thinking why Marvel dropped the ball with a first look at the most anticipated movie ever since Avengers: Endgame. In the end, I came to a shocking conclusion: that Kevin Feige and the rest of these high-powered executives were marketing doomsday To more casual audiences rather than hardcore fans. For these casual fans, the most important part of this trailer was the promise that Steve Rogers (the original Captain America and a fan favorite around the world) would be returning to the MCU.

Super Fatigue: The real big bad

This is of course part of Marvel’s attempt to combat superhero fatigue by returning to the creative ingenuity that has worked before. Instead of giving us a new story with new characters, Marvel gives us Civil war 2.0, where former Captain America fights Doctor Doom with the face of Tony Stark. He loves End game, doomsday It will revolve prominently around Rogers and Stark; He loves End gamethe film will also feature a small army of cameos to fill out every bit of the gray CGI slurry that Marvel calls an action scene.

This trend will continue in the very near future, which is why it’s coming Avengers: Doomsday The trailers will feature characters like Thor (another OG Avenger) and Doctor Doom (a new villain wearing Tony Stark’s face). Although this marketing strategy may eventually work (only time will tell). doomsdayThis is what the box office looks like), I can’t help but feel like Marvel is effectively marketing to the wrong fans. Instead of trying to appeal to casual audiences, the studio… He should Try to appeal to comic book movie fans instead.

Marvel is ignoring the fans who kept them alive

After all, these are the die-hards who kept Marvel Studios afloat even when superhero fatigue turned to the movies Wonders In high-level bombs. These are the fans that have a lot of tough questions about them doomsdayincluding the villain’s plans, motivations, and where Steve Rogers fits into all of this. These fans would have preferred a trailer with answers to these questions rather than a trailer that simply brought a familiar face back to the screen.

I’m not saying this to gatekeepers, and I never want to be in a group of internet beards screaming that some multimedia juggernaut (not the one powered by the Crimson Gem of Cytorrak) has somehow ruined their childhood. But from a completely practical point of view, it’s a marvel He should Its superfans are best catered to only as they become enthusiastic brand ambassadors who drag their regular friends to the stage. Catering only to Normie fans is a gamble because it assumes that they will show up for a famous and well-known hero, just as they did for… Deadpool Wolverine.

However, superhero fatigue has been enough to turn several MCU films into major box office disappointments (including Ant-Man and the Wasp: Quantum Obsession and Captain America: Brave New World(and at least one)Wonders) to an outright bomb. This happened because casual moviegoers stopped caring about all the climactic adventures and outings, while die-hard fans picked up the Inhuman torch and kept the lights on for Marvel. Here’s hoping so doomsdayFuture trailers for will do a better job of attracting fans and casual audiences alike, or this movie may become the kind of flop that the studio will turn out to be never recover from.