RETURN ENTERTAINMENT, a developer in Finland for an original cloud gaming platform, said its first game, Rivals Arena, is now available to extinguish Fire TV in the UK. By bringing Arena's competitors to Amazon Fire TV, RTURN Entertainment continues to challenge traditional ways to interact with games, making distinguished experiences available without specialized devices. The RTURN ENTERTAINMENT platform allows players to use their smartphones as simply controlled units by wiping the quick response icon, bringing a new way to enjoy games in the comfort of their living rooms. "It is a great thing with Amazon, with its technological ecosystem that complements our game innovations in ways that benefit players at every level," Visur Gotila, CEO of RTURN ENTERTAINMENT said in a statement. "Aws GPUS PONN is working on our cloud infrastructure, and their thinking is in line with the in -game advertising strategy, a group of Fire TV, AWS Cloud Services, Amazon Games, and Prime Video creates an environment where our vision of TV games that can be alive." Gomsbeat said in a message to Gamesbeat that the company started in the UK to test the call for shooting on TV users and check the capabilities of its liquefaction with ads inside the game. He said: "We have an integration of the basic system level with the Playerwon ads network for television video ads on a full -quality screen." "Arena competitors support both incapacitable mandatory selectrics and optional rewards. The bonus applications are well with Samsung TVs where approximately 50 % of the ads views are rewarded (users are chosen to watch more bonuses in the game)." He added that the plan is to expand the other fire TV markets soon. Rivals Arena is a farewell to fast -paced cards with the development that has so far captured fans in the United States as part of the exclusive initial launch on Samsung smart TVs. The company said that the user data shows great adoption rates, as 85 % of the players have been that the mobile control unit was easy to use and 88 % say they can start the game quickly. It is worth noting that the platform successfully connects to the fans of the new games, with 44 % of users who play games on their TVs for the first time. This success shows the entertainment ability to blur the lines between unofficial TV viewing and interactive games. A new liquefy model for smart TV games RTURN Entertainment brought new performance analyzes and performance to smart TVs by solving the informal game platform. Rivals Arena features integrated video ads in the game, including non-appealing and videos optional videos-the first for smart TV games. This approach opens a new market to announce performance with CPM potential (cost per MILLE), which goes beyond traditional brand ads that dominate television ads without measurable effectiveness. The platform liquefaction strategy already shows strong participation measures, as more than 50 % of players choose to watch optional bonus ads, adding up to 10 views per hour of play. Make cloud technology at reasonable prices Rivals Arena enhances AWS Spot cases, allowing entertainment to return from a significant reduction in the cost of GPU cloud. These topical cases-stock of unprotected GPU counterparts that can be re-customized in a two-minute short notice-are usually priced by up to 90 % of the usual cases upon request. "Although it is difficult to use topical situations in traditional cloud games in an actual time, our unique structure allows our basic system to deal with it while flying, which reduces the GPU cloud costs more without prejudice to the visible loyalty to play," Gotilla said. Gotila said the company has 13 people. "AWS wants to work with partners who pay the limits of what is possible with the latest solutions based on the group of the orbits. We are happy to work with entertainment returning to expand the use of our topical counterparts to the big games on the screen. It is a great teacher sign to show how AWS can allow WELD services in terms of cost and medium globally for cloud -based services. GB daily Keep knowing! Get the latest news in your inbox daily Read our privacy policy Thanks for subscribing. Check more VB newsletters here. An error occurred. 2025-04-07 08:00:00