Roblox announced today that it launched a new model of ads: bonus video ads, which, when implementing them, will allow users to watch ads for a merit in the game. The brands will be able to purchase these ads software, either directly from Roblox or through Google ads solutions. The company has also announced that it expands its partnership with Google to help expand the advertisements of the ads by adding ads manager. The bonus ads are an expansion in the coordination of the current overnight ads from Roblox, which has launched video ads - which are now called video advertising paintings - late last year. The company's announced task is to create brands for brands to communicate with the Gen Z Great Family from Roblox. Players can see 30 seconds ads in overwhelming experiences versus interest in the game from the advertiser, and Roblox 80 % of the test fans are the entire advertising. "This new coordination is profitable for both sides of brands, creators and users, and we felt enthusiastic about the early results of the tests that we have proven," Latvani Latham, Vice President of Global brand partnerships, said in a statement. Roblox integrates Google Ads Manager The expanded relationship of Roblox with the Google and Admob ads manager means that the first will be able to expand advertising solutions for the best brand partners. Google said in its own announcement that the advertising manager will help bring these ads formats to more brands, and allow publishers to interact with users by displaying ads in a more attractive context. "The players are firm and indulgent in the worlds created by publishers and application developers, and therefore it is very important that the ads do not detract from this experience, or else themselves," said Scott Chevir, Vice -Header of the Silsids Robox department, on the deal. GB daily Keep knowing! Get the latest news in your inbox daily Read our privacy policy Thanks for subscribing. Check more VB newsletters here. An error occurred. 2025-04-01 17:47:00