Salesforce Stock: Agentic AI Enterprise Battle Brewing With ServiceNow

There is a heavy battle brewing in the enterprise software market Sales force (CRM) vs Service now (now). That’s the view emerging on Wall Street amid announcements at Salesforce’s Dreamforce conference. Salesforce stock rose in early trading today.

The Salesforce Dreamforce Conference kicked off on Tuesday. The software maker is hosting an investor day late Wednesday.

With the goal of boosting the adoption of AI products by enterprise customers, Salesforce is acquiring Slack Technologies in 2021. Additionally, with the new Agentforce 360 ​​platform, Salesforce customers will be able to use the conversational UI to create and deploy AI agents.

“Slack has become a proxy operating system,” Salesforce CEO Marc Benioff said in his keynote on Tuesday. Additionally, the new Slackbots will act as a personal AI companion for users, the software maker says.

Salesforce also announced an expanded partnership with OpenAI that is working to bring Agentforce applications to ChatGPT.

Salesforce and ServiceNow are competing as they try to reaccelerate revenue growth, RBC Capital analyst Rishi Galloria said in a report.

“We attended Dreamforce 2025 in San Francisco, where Salesforce evolved Customer 360 into Agentforce 360, creating Al agents and contextual data as the core of the new platform,” Galloria said. “Salesforce is now positioning itself as the Al orchestration layer for the enterprise, moving it into ServiceNow’s automation and workflow territory. While the Salesforce narrative focuses on trust, governance, and scalability, we see competitive overlap increasing as both vendors converge around workflow automation, data context, and Al agent deployment.”

On the stock market today, Salesforce stock rose nearly 1% to 241.51 in early trading. Shares fell 3.6% on Tuesday. Salesforce shares fall 27% in 2025 despite its move towards “agent” AI.

Independent agents

Many software companies are focusing on helping companies update their proprietary data to customize AI applications. They are also developing autonomous, goal-directed “AI agents.”

At Dreamforce 2025, Salesforce introduced Agentforce Voice, which allows agents to communicate with customers via natural, human-like conversations. Salesforce also unveiled Agentforce Vibes, which leverages programming agents to help users build natural language applications.

Meanwhile, Salesforce on October 9 announced the launch of Agentforce IT Service, an agent IT service desk, and the acquisition of Apromore, an operations intelligence vendor. Salesforce sees an opportunity to embed an ITSM tool into Slack, its workplace collaboration platform.

“The acquisitions of Agentforce IT Service and Apromore are the next steps in the growing overlap between ServiceNow and Salesforce,” Jefferies analyst Samad Samana said in a report.

Salesforce stock technical evaluations

ServiceNow tracks and manages the services provided by IT departments. ServiceNow has recently pushed into “front office” software (customer service, field service, and supply chain management).

In a move to bolster its AI strategy, Salesforce recently agreed to buy a data management software maker Informatica (INFA) in an all-cash deal valued at $8 billion.

Moreover, Salesforce stock is among the AI ​​stocks to watch.

Meanwhile, CRM stock has an Underperform Composite Rating of 61 out of a top 99, according to IBD Stock Screener.

Salesforce stock carries an Accumulation/Distribution rating of D-plus. This classification analyzes price and volume changes in a stock over the past 13 weeks of trading. A+ indicates heavy institutional buying; E means heavy selling. Think of C as neutral.

Follow Reinhardt Krauss on X, formerly Twitter, @reinhardtk_tech For updates on artificial intelligence, cybersecurity, quantum computing, and cloud computing.

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