Samsung is about to find out if Ultra is enough

It is often not asked about the phones that I experience when I am outside and about, unless it is a foldable phone. Then I usually hear a copy of the same thing: “Oh, I thought about getting one of these! But then I got a file [insert slab-style phone name here]“My actual sales data is compatible with actual sales numbers.

Weak sales are not to try – Samsung tries to sell us on folds for a good part of the past decade, as Google got in the game two years ago. Motorola achieved a great success in selling FLP phones on Clamshell; Counterpoint Research found that the brand’s folding market share grew by 253 percent year on year in 2024. But this is a larger piece of a very small pie. Trendforce estimated that its folds constitute only 1.5 percent of the total smartphone market in 2024. In the United States, Samsung was the oldest and highest foldable phone maker, but half of the dirt of repetitions for foldable phones were unable to make a large debit.

The company all confirmed that we will get a very brand fold for the first time, with a thinner profile to compete with the recent efforts of Honor and Oppo. Z Flip 7 is likely to get a larger RAZR screen that covers most of the front panel, and we may see the FE version cheaper with the old cover screen design. Everything seems to have some common complaints about its folds: they are expensive and come with many bares compared to the phone similar to the slab.

I am not quite sure that it will be enough. The folds remain more vulnerable to dust damage than the standard leading phone – the repairs can be more stable. Although he said years ago that he has been following complete dust insulation, Samsung does not seem to break the symbol on folding completely on the IP68 so far. Take the opportunity on an expensive phone less durable than your pioneer of $ 1,000? This is a kind of big question, especially with prices on everything we buy too.

Not everything is death and depression of folding, but. Analysts put a lot of stocks in rumors about a foldable phone from the next Apple in 2026. IFOLD or anything can be called the market to expand, at least in the United States, and may float Tide Rishing Tide on the Samsung boat as well. There may be two new models that hit different price sectors to develop the Samsung market again – a strategy that has worked well for the company in the past. Perhaps he is persuaded by high folding with super specifications some of the people who were on the fence around foldable phones. If anyone holding additional joints, well, Samsung may be covered as well.

The photography of Alison Johnson / The Forge