Shein hikes US prices as much as 377% ahead of tariff increases
Shein Group Ltd. The fast fashion giant of its products from dresses to kitchen appliances before imminent tariffs on small parcels, on an early sign of the potential impact of the trade war on American consumers.
Most of the US prices came on Friday, with much higher signs in some groups than others, according to the data collected by Bloomberg News. The average price of the best 100 products in the beauty and health category increased by 51 % than Thursday, with many elements more than twice the price. For home and kitchen products, the average jump was more than 30 %, led by a huge increase of 377 % at the price of a group of 10 -piece kitchen towels. For women’s clothes, the height was 8 %.
Electronic commercial shopping platforms such as Shein and TEMU face a 120 % tariff for many of their products due to the decision of the United States government to end the “De Minimis” exemption for small beams from China continental and Hong Kong. In recent years, exporters have benefited from the exemption, which allowed goods worth less than $ 800 to enter the United States without tariffs or customs duties. Washington will also increase the fees of an element for each individual on the goods that enter after May 2 to $ 100 and even higher after June 1.
Recently on April 21, Trump said in a social media post, “There is almost no inflation” due to low energy and groceries. But the high prices of Shin reflects the latest efforts made by Chinese retailers via the Internet to pass some additional imports at least on American consumers.
In February, in order to search for a TROMP tariff policy, Shein has provided incentives for some Chinese suppliers to create production capacity in Vietnam. Timo wanted Chinese factories to charge its own goods in large quantities directly to the American warehouses, and to adopt what was called the “half -contract” framework.
TEMU and Shein witnessed sales recovery in March and early April, when American shoppers store everything from makeup brushes to home appliances before the tariff prices increase. The two companies announced earlier this month that they would declare prices in the United States.
In general, prices increased by approximately 10 % for Shein in the United States from April 24 to 26, based on a sample shopping sample full of Bloomberg News with 50 elements of a group of categories. During this period, 7 out of 50 elements were removed from it in the United States. On the contrary, Shin prices in the UK often remained unchanged and no elements have been deleted.
Of 43 elements are still available in the US car, 30 prices were more than 10 % in two days.
While the larger price modifications on Friday, some goods have become already more expensive. The prices of dozens of the best products in the category of women’s clothing on Shin increased on April 22, pushing the average price of the best 100 products in the category to $ 9.06, from 8.68 dollars, an increase of more than 4 %.
This story was originally shown on Fortune.com
2025-04-27 15:17:00
