Smoothie King names Gavin Felder as new president

Smostie King, the US Health and Fitness brand in the United States, has announced the appointment of Gavin Felder as its new president.

Wilder, who joined the company in May 2024, will maintain his current role as a financial financial president (CFO).

“Gavin is a dynamic pioneer and a pioneer with a busy record of leadership results and building high -performance teams,” said Malik and CEO of Smoothie King Wan Kim.

“Its influence over the past year was great, and this expanded role is a next natural step as we continue to build on the success of our brand.”

Since his arrival, Felder has been a pivotal in the leadership of financial discipline and strategic growth initiatives, which enhances the performance of King’s juice, the brand said.

In his double role as a president and financial manager, he will supervise the daily administration while continuing to lead the company’s financial strategy. This step aims to determine the SMOOTHIE King for more innovation and expansion.

“It is a great honor to get into this role while we start the next chapter of growth,” Fielder said.

“SMOOTHIE KING literally possesses all ingredients to be the distinctive brand of our category, although the products full of our clean mixtures and a truly unparalleled guest experience, all of which are based on our inspiring mission and dynamic culture.

Felder driving experience extends over two decades, with a background in strategy, financing, brand building and concession processes.

Before his term in King Smoothie, he served 16 years in Yum! Trademarks, including as an official in charge of the strategy, managed to manage corporate strategy, investor relations, integration and purchase, and the innovation of stores.

He also occupied the role of the financial manager of KFC Global, as I manage more than a billion dollars in operational profits and about 25,000 restaurants in 140 countries.

This leadership advertisement follows the performance of Smoothie King in the first quarter of 2025, which saw 13 new openings in the store in eight states and 20 new commitment in the store in 15 markets.

The brand focuses on expanding its scope, improving the guest experience, and expanding its products.

This includes the last launch of the moisturizing category, as three new juices are made full of electricity with clean ingredients and the absence of artificial additions.

In January, Smoothie King also welcomed Vodia Charifer as a new marketing head, which increased her enhancement team.

“Smoothie King Mames Gavin Felder as a new president” was created and published by Verdict Food Service, a brand owned by Globaldata.