Starbucks CEO Brian Niccol’s new policies fuel growing worker frustration

Starbrex Brian Nicole’s CEO talks with Les Kalaman at Fox Business from the company’s leadership conference, where he weighs growth and growth strategies, in addition to adding cold protein foam to drinks in the list innovation.
Chicago Parista has spoken about what he calls the worsening conditions in Starbucks, and he blamed new policies and employee employees to lead workers to misery.
Diego Franco, Parista five years ago, on the Octon & Lee Street Starbucks and a compromise delegate with Starbucks United workers, said the company’s bases under the new CEO, Bian Nicole, has fueled frustration.
“We have been verbally abused, and the manager will then indicate the things that we do wrong,” Franco said.
“I am sure that this has happened hundreds of times since I was forced to write on cups after she was screaming by a customer to wait a long.”
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The demonstrators outside Starbucks on Oxford Street on November 17, 2022 in London, England. (Guy Smallman / Getty Images / Getty Images)
Franco added that the company’s resources should be used to address Paristas fears instead of creating policies that make the task more difficult.
Franco concluded that “Starbucks’s strength and money behind them, and I think they can discover everything. They choose not to listen to all Parista, which is already part of the union.”
Starbucks sets new workers’ bases for workers while renewing it.
When Nicole seized matters a year ago, he pledged to reset relations with employees, many of whom pushed a trade union campaign at the level of the country, but with little progress in the first union contract.
Nicole wrote last September that he “respected the partners’ right to choose a union.”
Starbucks United workers claim that the company has stopped bargaining, while Paristas says that the strategy of “returning to Starbucks” from Nicole has made the daily operations more stressful.

People pass by the Starbucks Cafe in Manhattan, New York, the United States on January 15, 2025. (Mostafa Bassim / Anadolu via Getty Images / Getty Images)
“The main problem is that the lack of employees, so some customers should wait for at least 20 minutes,” Franco said. “They feel frustrated, start screaming, and they ask to speak with the manager or storm – and we must continue like anything that has not happened.”
Since December 2021, more than 12,000 Starbucks workers have been in approximately 650 union stores. However, progress in the first decade stopped despite negotiating sessions between April and December 2024.
Niccol has launched initiatives aimed at improving customer experience, including Parista’s demand to write notes on cups.
“If I don’t write anything on every one cup, I will face a problem,” Franco said. “I will face the risk of shooting.”
“Since Brian Nicole was the CEO, every introduction to a new policy or a new base has not made work more seriously,” said Franco.
Starbucks sets new workers’ bases for workers while renewing it.

Brian Nicole, CEO of Starbucks, sees during the Golden Bear Pro-O championship before the memorial championship presented by Workday 2025 at Muirfield Village Golf Club on May 28, 2025 in Dublin, Ohio. (Michael Reeves / Getty Pictures / Getty Pictures)
While Starbucks recounts performance, its autumn list has the highest new sales, but workers say that the company’s financial priorities are misplaced.
The company spent $ 81 million on a leadership conference in Las Vegas and continues billions of payments in the shareholders ’batches. Another point was the Niccol compensation package of $ 97.8 million in 2024.
“The best time was at work when we had more than nine or 10 people there. Now we have four or five, I think most of the days,” Franco said.
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Starbucks United workers argue that putting the final touches on the first decade would address many of the issues faced by workers.
“Starbucks United workers were ready to end this contract and move forward,” Franco said.
“Union Baristas is ready to return to the bargaining table and does everything it takes to finish the touches on a fair contract.”
Fox Business has arrived in Starbucks for comment.
2025-09-08 02:50:00