Streaming outperforms cable and broadcast TV combined for first time
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The flow of cables and broadcasts combined for the first time ever, according to new results issued by Nielsen for the month of May.
The broadcast of the total scenes of both cables and broadcasts outperformed by representing 44.8 % of TV scenes, according to the Nielsen monthly report “The Gauge”.
Meanwhile, the cable is 24.1 % and the broadcast represents 20.1 % of the total TV scenes.
Although this is the first time that broadcasting over the total scenes of how people are watching on TV, according to Nelsen, this trend has been coming since the “The Gauge” in May 2021.
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The flow of both cables and broadcasts combined for the first time ever, according to new results issued by Nielsen for the month of May. It surpassed the total scenes of the cable and broadcast by representing 44.8 % of (Comics)
Over the course of four years, trends showed that the scenes of the broadcast have increased by 71 %.
In comparison, the broadcast decreased by a total of 21 % and the cable decreased by a total of 39 %.
Khattik Rao, CEO of Nielsen, discussed the results in a press statement issued by Nielsen.
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Netflix has led the way for all electronic broadcasting services as a CT scan from the best video on request. Netflix’s success in making licensed content is larger has formulated the term “Netflix” by Nielsen. (Pictures of photos by Rafael Henrique/Sopa Images/Lightrockket via Getty Images/Getty Images)
“It is appropriate for this reflection point to coincide with the fourth anniversary of Nielsen’s Gauge, which has become the golden standard to measure TV measurement,” Rao said in the statement. “It is also a credit for the media companies, which has adapted programming strategies brilliantly to meet their viewers as they watch TV – whether on the flowing or written platforms.”
While the original informed platforms only consist of Netflix, Hulu, YouTube, Prime Video and Disney+, they have now expanded to 11 platforms in May.
Among all the outstanding landmarks achieved by broadcasting platforms during this period, Netflix continues to drive these fees as a video clip with the highest video clip on request for four consecutive years, according to Nelsen.
Nielsen formulated a term for the success of licensed content, becoming more success after broadcasting on the broadcast giant, called “Netflix Effect”.
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One of the shows in particular called “You”, which was originally broadcast over life before moving to Netflix, collected four billion minutes, and the first example of Nelsen was on “Netflix”, which dates back to 2018.
Free services such as YouTube continues to increase popularity, with viewers increasing by 120 % since 2021.
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While platforms continue to grow and get success in the flowing scene, Nielsen notes that the live broadcast is another way that the platforms have seen success, citing Super Bowl Lix as one example, broadcast on both Fox and Tubi.
Nielsen expects this trend to continue during the summer until a new broadcast season with the return of football in the fall.
Nick Petler is a Fox’s correspondent. Do you have any tips? Access to nick.butler@fox.com.
2025-06-20 20:45:00
