SXSW 2025: What we’re paying attention to

Techcrunch will be on the ground in SXSW 2025-The annual conference on technology, music, comedy and films that started on Friday in Austin-in search of the era of the AI.

Yes, we are one sentence in artificial intelligence has already set its entrance. And why not? The rapid examination of the huge SXSW schedule shows that artificial intelligence at the headquarters in Austin – globally. It should be noted that this year it seems that there is a focus on how to apply artificial intelligence to the real world, not just speculation about what could be.

SXSW tends to reflect what the technology ecosystem for founders and supporters is working on. It often coincides with the noise cycle. Self -government vehicles, motorcycle obsession, encryption, anesthetic – they all have gone through SXSW.

The technical part of the annual event began on Friday and will continue until March 13. The conference begins with many paths that are directly located in the field of TECHRUNCH’s interest, including the economy of the Creator, Culture, startups, health and energy. The path of artificial intelligence officially begins on Sunday, but it already makes a veil. For example, signal chief Meridith Whitaker, with whom he was interviewed on the stage on Friday, called on the agent of artificial intelligence as a threat to security and privacy, and a health expert warned that it might be dangerous that people depend on the artificial intelligence of the companion.

Deep technology such as space and quantum computing will make its mark in display, as well as climate and sustainability – search for the founder and CEO of RVian RJ Scaring on March 11 – and transport.

The autonomous vehicles have returned, but this time on the road – not only the subject of the conversation in a board. Earlier this week, Uber and Waymo launched the Robotaxi service in Austin. The alleged “Waymo On Uber” is available for any member of the audience who has an Uber account. And you better believe that Techcrunch will construct these robots and talk to the human driver about what they think about.

Techcrunch will also speak to VCS, founders and industry experts in SXSW to get a pulse how the technology world adapts to the Trump administration, and of course to find the next new new something. We also pay attention to many criminals and interviews with the artistic stars of technology and business, especially the D-WAVE QuANTUM, the Qualcomm President, CEO Cristiano Amon, the founder of Biosciences Colossal Ben Lamm, and the president of ARM Rene Haas.

Don’t worry, we will enjoy a little too.