Tariffs weighing on consumers’ e-commerce purchases, study finds

A new report indicates that the Trump administration’s tariff policies weigh e -commerce as consumers reconsidered how to make purchases.

A report issued by Alixpartners found that the customs tariff affects consumers who are trying time to purchase online shopping operations to avoid the impact of definitions, with a similar number of shoppers who are advancing and delaying purchases.

The Alixpartners report found that 34 % of consumers surveyed had delayed that they had more certainty about the costs of definitions, while 28 % had previously purchased from the plan in the past six months to avoid these costs.

Another 22 % of the respondents said they have reduced or delayed purchases that are charged directly from the outside as a result of the tariffs. On the contrary, 20 % said they have increased online purchases that are charged from abroad to avoid tariff costs.

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“What is more important than those specified percentages is that the definitions affect what it buys and when to buy consumers,” Alixpartners wrote in the report.

One of the goals mentioned by the Trump administration for customs tariff policies is to make more products in the United States by increasing local manufacturing. The study found that the definitions had some influence on consumer preferences for the goods made by the United States so far.

In the poll, only 20 % of the respondents said they were aware of the purchase of more “USA” products as a result of new import definitions.

About a quarter of the respondents, or 26 %, said that the definitions had no effect on online purchase behavior.

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Definitions are taxes on imported goods paid by the importer, which usually passes some or all the high cost of consumers through high prices. (Photographer: Mark Felix / Bloomberg via Getti Imsbon / Tire)

The uncertainty about customs tariffs may have been affected by the economy and financial markets sometimes in the first half of this year.

president Donald Trump announced the “mutual” definitions on April 2 – which Trump called “Tahrir’s Day” – a commercial deficit in the United States with its commercial partners around the world.

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President Donald Trump announced the “mutual” tariff for commercial partners in the United States, which will be valid on July 9, with the exception of commercial deals or a decision to delay them. (Chip Somodevilla / Getty Images / Getty Images)

If implemented as announced, this customs tariff will greatly raise the rate of effective tariffs of the United States, although Trump delayed its implementation until July 9, which also works as a deadline for trade negotiations with American trading partners.

The active tariff rate will increase more than 25 % if the “Tahrir Day” tariff is fully implemented – an increase of 3 % before the announcement and 15 % prevailing during the implementation stop, according to the Atlantic Ocean Council.

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Trump announced a trade agreement with Vietnam on Wednesday before the deadline, which will leave the definitions of Vietnamese goods by 20 %, a decrease from 46 % in the Tahrir Day Declaration, which was the highest rate that was applied to commercial partners in the United States important due to Vietnam’s economy.