Tesla continues to circle the drain

We do not usually report the monthly sales data of a single car company in one market, but this market seems particularly noticeable due to everything that is happening in the world. In another sign that Elon Musk is in a real difficult place, Tesla is completely demolished in Europe. The company’s sales in the European Union, the United Kingdom and the European Free Trade Association decreased by 49 percent in April, even with the high sales of the PV vehicle of the batteries.

The new figures from the European Automobile Manufacturers Association revealed that the Tesla recorded only 7,261 new vehicles registration in April, approximately half of what it recorded in April 2024. The numbers are particularly noticeable, taking into account Tesla recently, launched the recently updated model, an update on the best global players that was expected to attract a group of new customers. Instead, it seems that the strategy has so far failed.

Although Musk’s optimistic talk about the YESla sales prospects, the brand crisis in Tesla appears to be in -depth. This is not because European consumers are on electric cars; In the first four months of 2025, new battery car sales grew by 26.4 percent, to 558262 units, and received 15.3 percent of the total share of the European Union market.

Tesla’s fortunes can reach in many factors, including high competition from local manufacturers and Chinese competitors, and Musk’s efforts to reduce federal spending on the Trump administration as part of Doug, or the Ministry of government efficiency. It seems that the intervention of political musk in the European Union, as it came out to support the extreme right -wing party in Germany before the elections of that country, has also made a few.

Musk appears to realize that his political activities have a negative impact on Tesla. He recently claimed that he would spend less time in Washington and focus more on his company – although he also said that he would remain involved in the White House of Trump until the end of the president’s term in his post.

But while the Republicans were feeling overwhelmed by Mossk’s loyalty to Trump, the country as a whole is tired of the stranger. Reuters poll, recently found that 58 percent of the respondents had an unsuccessful vision of musk, compared to 39 percent who saw him positively. It appears that the strategy of linking musk closely to the brands of its companies has led to counterproductive results. A survey of the escalating reputation of the major companies in the Tesla 95 and SpaceX 86 classification, a decrease from the eighth and fifth -rating brand over the highest four years, respectively.

During the quarterly profit call, he told Musk with the confidence of investors that Tesla sales would choose again after the factory closure operations have been settled for the updated model. But with a focus on the CEO on artificial intelligence, robots and self -driving cars, it is not clear that there is any immediate solution to Tesla’s compound problems.