Technology

The 17 Best GoPro and Camera Deals for Black Friday (2025)

If you are in New camera market, this holiday season is a good time to buy. There are some great Black Friday camera deals available right now, including one on our favorite GoPro, the GoPro Hero 13 Black. There are plenty of other GoPro camera deals, along with some good buys on cameras from Insta360, DJI, Fujifilm, and more.

For more information about action cameras, check out our complete guide. Be sure to also read our guide to the best GoPro cameras, best 360 degree cameras, best Instax cameras, best travel cameras, and best mirrorless cameras. Head to our full roundup for more Black Friday deals.

Updated November 28: We’ve added a new section for mirrorless camera deals, as well as a deal on Polaroid’s newest Camera Now.

Do you need a new camera?

Maybe not. Maybe what you need to do is spend a lot of time with the camera you have, but if buying a new camera makes you feel like you might get better at photography, then I can’t stop you. Hit too close to home? i feel you. I mean, I want a new camera. I want a Sony A7C R, which is a great camera. The autofocus is light years ahead of the A7R II, the sensor is larger, the dynamic range is better, and it’s smaller and lighter. What’s not to like? But that won’t make me take better photos right away.

To get better photos, you have to spend some time on it. It takes practice and shooting every day, even if you only have 10 minutes. Walk around the neighborhood, play with different compositions, and try shooting in ways you wouldn’t normally. Experiment with different light at different times of the day. Just go out and shoot more. Most of it will be nonsense, but you’ll learn.

If you need a new camera to be able to do this, go ahead, there are some really great deals to be had right now.

Best deal for action cameras

  • Photo: Scott Gilbertson

  • Hand holding a small camera, showing the screen and lens, with bushes in the background

    Photo: Scott Gilbertson

  • GoPro Hero 13 Black is a small camera with a digital screen on the left and a square lens on the right

    Photo: Scott Gilbertson

  • GoPro Hero 13 Black is a compact camera with a digital screen on the left and a circular lens on the right

    Photo: Scott Gilbertson

GoPro hasn’t launched a new model of its Hero action camera this year. Last year’s Hero 13 is still the newest, but it’s on sale for Black Friday anyway. Last year’s GoPro Hero 13 was the first significant change to GoPro’s flagship action camera in many years. The company has added an interchangeable lens system, along with Macro, Ultra Wide, and Anamorphic lenses, as well as a set of four neutral density filters. The new interchangeable lens system opens up shooting possibilities that simply don’t exist with other action cameras. For some reason, this camera is often overlooked. It’s just fun to shoot with.

I think the smartest part about the Hero 13’s new lens and filter system is that the Hero 13 Black automatically detects which lens is attached and changes the Hero 13’s settings accordingly. This is especially great for those who don’t want to fiddle with adjusting their camera settings every time they change lenses or use a neutral density filter. I’ve been using all three lenses for over a year, and they’re all great, but the ultra-wide lenses are my favorite. I mainly use a GoPro to shoot from the handlebars of my bike, so the wider the shot, the better and more immersive the shots become, hence my love of the ultra-wide camera. The Hero Black Ultrawide Edition is also on sale.

Everything that made GoPro a household name is here too, with industry-leading ultra-smooth stabilization, all sorts of useful shooting modes, and support for GoPro’s Quik app. Also note that if you purchase through gopro.com, the company includes a year of GoPro Premium, the company’s cloud storage service. If the GoPro has a drawback, it’s battery life. OK, but not great. I suggest grabbing an extra battery.

So, since there’s no Hero 14 this year, how future-proof is Hero 13? I would say very future proof. I’ll admit that the newly announced DJI Action 6, which has a variable aperture lens, is very interesting, but it’s still an auto aperture rather than giving you a full aperture priority mode. I’m also a little wary of DJI products, given the ban on imports that starts on December 23, 2025. The Insta360 Ace Pro 2 below is also on sale, and I love that camera too, especially with the new accessories that turn it into something more like a photo shoot. But ultimately, when I head out the door to ride, kayak, or, currently, snowshoe, the action camera I reach for is still the GoPro Hero 13 Black.

Other great action camera deals

DJI

Osmo Action 5 Pro

The Action 5 is the best action camera for most people, and it’s a great choice. It has better battery life than the Hero 13, and better low-light performance, considering that support in the US will be limited after December 23, 2025.

Insta360

ACE Pro 2

If you’re going to operate your action cam yourself, the Ace Pro 2 is our top choice for vlogging. It has an impressive lens and sensor designed in collaboration with Leica, and is capable of recording 8K video at up to 30 frames per second. My only issue is the lack of 10-bit color, but unless you’re coloring in post, you won’t miss it.

Offers on action camera accessories

Best 360 camera deal

  • Photo: Scott Gilbertson

  • Photo: Scott Gilbertson

The GoPro Max 2 is the best 360-degree camera you can buy, and it’s currently $100 off. The Max 2’s dual 14mm (35mm equivalent) lenses record a 1/2.3-inch slice, the largest available on a 360-degree camera. This gives what GoPro calls “True 8K” video, by which the company means that the actual recorded area of ​​the sensor is 8K, whereas other 360-degree cameras have an 8K sensor, but only record about 6K or 7K of that sensor as an actual image. The short story is that the Max 2’s video is sharper and sharper. Pair that with 10-bit color support in log files, and you’ll have footage that the competition can’t match.

Other 360 camera deals

Insta360

X5 360 camera

Our former top pick, the Insta360 X5 is still an excellent 360-degree camera. It uses dual 1/1.28-inch sensors to capture very close to 8K video. The dynamic range is impressive, and the color science here is very good although it tends towards over-saturation.

Insta360

X4 360 camera

This is the best price you will see on a 360 camera. The Insta360 X4 has been replaced by the X5, but it’s still a great camera. Video quality is the same resolution as the X5 (8K), but it lacks the X5’s updated sensors, processor, and improved color options.

A fun digital camera without a screen

Hand holding a pink Camp Snap digital camera

Photo: Nina Farrell

What if there was a film camera that took digital pictures? This is the Camp Snap camera, the screenless aspect means that, like film, you don’t know what your photos look like until later – you can keep shooting without being pulled out of the moment as much. The Camp Snap can hold up to 2,000 photos on a pre-installed memory card, and comes with a USB-C cable for downloading photos to your computer. This is a fun gift to give as well.

Best deals on instant cameras

Front view of a black instant film camera with extended lens

Image: B&H Image

The Instax Mini 99 from Fujifilm is the best Instax camera for those who love manual control and creative effects. The Mini 99 offers some manual focus and exposure controls, as well as some fun color effects, like the ability to simulate light leaks just like thrift store cameras collecting dust on your shelf. There are two dials on the top of the Mini 99. One acts as an exposure compensation dial, allowing you to adjust the exposure value (EV) two stops brighter and two stops darker. I found L (Lighten) and L+ to be useful when shooting against snow, which tends to overwhelm small sensors like this. It’s also good for strongly backlit scenes, although it’s still not suitable for Instax. The Mini 99 has a 60mm lens made of plastic. It works out to roughly the same field of view as a 35mm lens in 35mm format (or if you prefer, somewhere between 1x and 2x on your iPhone). The shutter is fixed at f/12.7, which means you’ll rely on the flash for all but bright, sunny outdoor shots. However, unlike a few other Instax models, with the Mini 99, you can turn off the flash for those well-lit shots, and that means far fewer blurry photos.

Image may contain: camera, digital camera and electronics

Courtesy of Polaroid

The standard Polaroid camera is now close enough to the classic Polaroid camera that you probably won’t notice the difference. The Gen 3 version is an incremental update to Gen 2, offering better autofocus and an improved flash. Other than that, it’s the same basic design we love, with a nice chunky body and easy-to-find buttons.

Other instant camera offers

Fujifilm

Instax mini 12

This product is almost always on sale on Black Friday. It’s our pick for the best budget Instax camera because it manages to be a capable yet easy-to-use camera wrapped in a colorful, cheerful design aimed at beginners.

Fujifilm

Instax Mini 41

The Mini 41 is basically the Mini 12 with a different body. Same capabilities, but should look more like a “camera”.

Offers on mirrorless cameras

In front of a Nikon ZF camera

Photo: Scott Gilbertson

Nikon

Zf mirrorless camera

The Nikon Zf is the camera I would buy if I was in the market for a new camera. It’s all about the knobs and dials. Every setting you need to take a photo is accessible through a dial or knob: ISO, aperture, shutter speed, and exposure compensation. There’s also a switch to change shooting modes and another to change to black and white or video mode. Pair that with a great 24MP sensor and reasonably fast autofocus speeds, and you’ve got a great, affordable camera. The best deal here is the Adorama Lens Bundle, which comes with a charger, memory card, lens filters, and cleaning kit.

Other offers for mirrorless cameras

Sony

A7RV

This deal is so good it has a whole write-up of its own. This is Sony’s best mirrorless camera at its lowest price ever. If you want to upgrade, now is the time.

Sony

A7 IV camera

This is also great for a more hybrid camera, with some video additions, such as 4K/30fps video sampled from the 7K sensor area. Be aware that rumors say this camera is due for a refresh, but it’s still a great camera, especially at this price.

Best deals on our favorite photo printing services

A photo is not a photo until you print it. Strong words, but I will stand by them. Fortunately, there are some great deals out there right now that will allow you to print your photos without spending a fortune.

A person's hand holds printed images

Photo: Mbex

Our favorite place for photo printing is offering a 30 percent discount on its printing services. Mpix offers high-quality prints at a reasonable price, even when full price, which makes this a great deal. The Mpix prints on Kodak Endura paper and offers a variety of paper options. I tested the E-Surface, which displays rich, deep blacks and true-to-life colors. It holds up well over time; The photos we printed in 2013 look exactly as they did when we got them. We also love Mpix books and calendars.

If you need to print gifts for your family, Shutterfly is offering a 50 percent discount sitewide. We’re impressed with Shutterfly’s book printing service, which achieved the best results so far in our testing of photo printing services. We also love calendars. The printing is good enough, especially for the price, and shipping is generally fast.

The highest quality prints in our tests came from Adorama’s Printique service. It would be a top pick in our printing services guide if it were a little cheaper, which it is with this deal. You can choose from a range of papers, and they are listed by their actual names, such as Kodak Endura or Fujifilm Matte. I also like the option to print the date and file name on the back of each photo.


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2025-11-28 14:12:00

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