The iPhone Air is a great advertisement for the iPhone 17

There is a marketing practice called Inchoring, where a modest product is offered at a price similar to the institution that the manufacturer wants to sell already. Certainly, you He can Buy the basic model but the next model, for only $ 50, offers much more so that it seems that buying the cheapest model looks like a bad deal. Apple is not alien to this practice, but I think the iPhone is a fairly extreme example.

In recent years, the iPhone strategy has focused on four models: the form of that year, its professional brothers, then the big variables that are engraved for both. This year, the basic Plus Size version in favor of the iPhone was eliminated. It is a great thinner phone, comes in a depth of 5.64 mm compared to 7.95 mm than iPhone 17. It has a more powerful slice, filling A19 Pro pioneering from Apple compared to the regular A19 iPhone 17. Oh, it has a 6.5 -inch screen, slightly larger than the 17 -inch panel. But these are its only advantages.

The phones became larger and greater for more than a decade, and every time, consumers bought. IPhone SE kill the idea that a large number of people were calling for a five -inch smaller review. But I have never heard anyone getting the thickness of his phone, since these things also need to keep them comfortably in the hand. Thus, the main cause of the current air is, mainly, which offers a set of concessions to reach a goal that no one has been asked.

In fact, it becomes embarrassing when you put the air in a comparison along with the primary iPhone 17. The phone has a little smaller screen which is “only” using the regular A19 chip, but on every other scale, it is a much better phone. It contains a larger battery and a longer promised time operation, and 48 -megapixel cameras on the individual air lens. But although Air is sold from $ 999, you can pick up the iPhone 17 for $ 799 by storing 256 GB, which I think is theft. In any logical world, the iPhone Air will not get a second look with 99 percent of buyers.

Of course, this is very similar to MacBook Air. This will be the form of the upcoming iPhone devices. You can already see Apple’s desire to reduce the shape factor and old technologies to get rid of it like material SIM cards. It will not go long before these changes are present to the rest of the iPhone line as users link Apple’s desire to reduce things. It is doublely clear that the air lays the foundation for any folding folding from the planned apples as well, given that Samsung and Honor release a 9 mm thickness when closed.

But I urge everyone to curb the desire to spend 999 dollars who have been acquired hard to be a experimental test of the Apple Road Map for devices. Certainly, I will buy iPhone Air 5 (or 22) but perhaps only because I have no other option.