The Oversight Board says Meta isn’t doing enough to fight celeb deepfake scams

AI Deepfakes have become an increasingly prominent issue for dead over the past two years. Now, the Supervision Council has installed it and emphasized what other critics said: Meta is not doing enough to impose its own rules, and makes it very easy for the fraudsters to stay away from these plans.

The council wrote in its last decision: “Meta is likely to allow large amounts of fraud content on its platforms to avoid collecting a small sub -group of true celebrities.” “The auditors are not widely enabled to impose this ban on the content that determines a fake personality or pretends to be a famous person for fraud or fraud.”

This conclusion came as a result of a situation that included an advertisement of a casino -style game called Plinko, which used a video that was dedicated from AI by Ronaldo Nazario, a retired Brazilian soccer player. The advertisement was not removed, which the council showed clear signs as fake, by Meta even after this was reported as a resort more than 50 times. Meta later removed the advertisement, but not the main Facebook post behind until the Supervision Council agreed to review the case. More than 600,000 times were seen.

The Board of Directors says that the issue highlights the basic defects in how Meta deals with the adoption of content for the reported fraud that includes celebrities and public figures. The Board of Directors says that Meta told its members, “imposing policy only on the escalation to ensure that the person shown in the content did not actually support the product” and that the individual interpretation of the auditors “for a” fake personality “can differ across the regions and provides contradictions in implementation.” The result, according to the Supervision Council, is that an “important” amount of fraud content is likely to slip through cracks.

In its only recommendation to describe, the Board of Directors urged the company to update its internal guidelines, enable auditors to content to identify such fraud and train them in the “indicators” of the content that is manipulated by AI. In a statement, a Meta spokesman said that “many of the Board’s requests are simply inaccurate,” and pointed to the test that he started last year, which uses face recognition technology to combat “Celeb-Pait”.

The spokesman said: “The fraud and complexity has grown in recent years, driven by ruthless criminal networks.” “Since this activity has become more stable and developed, so we have our efforts to combat it. We test the use of face recognition technology, strong enforcement against fraud, and enable people to protect themselves through many safety tools on the platform and warnings.

Frauds using AI Deepfakes have become a major problem for Meta as AI Tech has become cheaper and easy to access. Earlier this year, I reported that dozens of pages were managing ads depth of Elon Musk and Fox News that enhance nutritional supplements that claimed diabetes treatment. Some of these pages repeatedly run hundreds of versions of these ads with a few repercussions. Meta has lost some pages after my report, but similar fraud ads continue on Facebook to this day. Actress Jimmy Lee Curtis recently criticized Mark Zuckerberg for not removing a deep Facebook advertisement (Meta removed the advertisement after her public posts).

The Supervisory Council is highlighted the size of the problem in this case, noting that it found thousands of video ads promoting the Plinko application in the Meta ads library. He said that many of them include Amnesty International, including advertisements that include another Brazilian football star, Cristiano Ronaldo, and dead president Mark Zuckerberg.

The Supervisory Council is not the only group that caused the fraud on Meta platforms. Wall Street Magazine I recently reported that Meta “represents nearly half of all the frauds reported on Zelle for Jpmorgan Chase between summer in 2023 and 2024” and that “the British and Australian organizations have found similar levels of fraud arising from the Meta platforms.” The paper noticed that Meta is “hesitant” in adding friction to the purchase of ads and that the company “Balks” is to ban advertisers, even those who have a history of fraud.

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