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Wearable sales are flat but ring sales are up 100%, says Oura CEO

Smart watches and other tools that follow your health and fitness were all angry. Now, its popularity and sales are flat or even decreased – except for one category, which has multiplied. This is according to Tom Hill, who leads the smart taste company, which has a leading Ring 4, which costs $ 349, at $ 349, and enjoys an increase in the demand for consumer, especially women.

“Last year, wearable devices last year, there was a transformation into the smaller wearable devices that the wrist transmitted in India and Asia while the wearable devices were in the first place,” said Hill on Monday, speaking at the artistic conference in Park City, Utah. “So we are growing in the north of 100 %.”

The OURA episode is a mucinated band that comes in a series of colors, including silver and black. Like other devices, it contains a series of sensors that help the user to monitor sleep, stress levels and other health indicators. Oraa apps with women can also provide data about their monthly sessions and menopause symptoms.

The device also includes Arvisor Advisor, the agent of Amnesty International as a coach and correspondent of personal health. Hill says that females, in particular, are attracted to this feature, and that interviews with clients show that the advisor has taken a role similar to a reliable close.

“Well, we use the counselor because he is a sympathetic partner without borders and a bad without limits who closely understands my functioning and he is always there for me,” said Hill, as he summarizes the customer’s descriptions of the consultant. He pointed out that, in response to user requests, OURA now allows customers to provide their advisor’s name.

Hale added that our customers are a variety that uses the device for a wide range of goals. These include contestants who are looking to improve their performance, patients with chronic diseases seek to manage their activity levels, as well as new mothers.

OURA CEO said that the comprehensive popularity of wearable devices stems partially than the desire of some consumers who want a more secret kind of devices that do not indicate a sporty lifestyle.

Hill said: “You do not wear the iPhone on your wrist. Or I wander! Or a bike! It is a slightly more accurate statement. ”

He also pointed out that the category of the wearable link includes both devices that wear at all times, as well as for more specific situations, and that the sector will not win everyone. “There will be no one episode for all of them,” he said.

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2025-09-10 20:15:00

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