Samsung’s SSD throne wobbles as rivals close the gap

Samsung is known to make some of the best NVME Solid State engines but it seems that its hegemony in the M.2 SSD market is dwindling. According to the new data from Danua research There was a fixed decrease in its market share. In January, Samsung led 45 % of the market, but by March, this number decreased to 38 %, reflecting a 7 % decrease in just two months. This shift indicates that the SSD market has become an increasingly competitor, as other brands have gained traction as consumers explore alternative options.

One of the largest beneficiaries of Samsung’s decline was Western Digital (WD). Starting from the market share of 19 % in January, WD witnessed its shares to 24 % by March, which represents an increase of 5 %. This growth indicates that WD SSD offers, especially their high -performance models, attract more buyers. Factors such as aggressive pricing, strong reliability and consistent performance may play an important role in the expansion of the market in WD.

Other manufacturers, including SK Hynix and Cructial, have maintained relatively stable market classes, with only simple fluctuations. SK Hynix has seen a slight decrease from 9 % to 8 %, while crucial managed to modestly increase from 7 % to 8 %. Although these changes are less dramatic, they indicate an increased willingness among consumers to consider the leading brands in the traditional industry.

Several factors can lead this shift. Price sensitivity remains a major consideration for buyers, especially since more budget and high -performance options enter the market. In addition, developments in SSD technology means that competitors close the gap in terms of speed, durability and efficiency. Samsung, known for its outstanding pricing, may face pressure from consumers looking for a better value for money.

With the intensification of the competition, it will be interesting to see how Samsung responds to restoring its share in the lost market. The company may need to adjust its pricing strategy or introduce new features to distinguish itself from rising competitors. Meanwhile, brands like WD, Cructial and SK Hynix are likely to take advantage of this momentum to expand their presence in the SSD market.

The report also shows a powerful transformation towards PCIE 4.0 SSDS, which represented nearly 70 % of sales in February 2025. With more support for parent panels and PCIE 4.0 gaming devices, users give priority speed speeds, while PCIE 3.0 SSDs has decreased to 28 %. This trend indicates that despite its ability to withstand costs, the old generation drives lose their attractiveness as consumers search for a better performance of games and professional work burdens.

The trend in the M.2 SSD capabilities shows that 1 Terrabay has become the new standard. In 2021, SSDS took control of 500 GB on the market, representing 52.74 % of total sales. However, starting in 2022, 1 TB models quickly gained popularity, and the gap narrowing. By 2023, 1 TB of 500 GB, as it reached a 48.8 % market share, while 500 GB options decreased to 23.93 %, indicating a significant transformation in generations.

Another main trend is the increasing demand for 2TB SSDs. With only 6.74 % stake in 2021, its adoption increased steadily, reaching 19.48 % as of February 2025. This shift reflects the increasing storage requirements for modern computers, driven by the requirements of the larger operating system, games and applications. As a result, more consumers turn into 2 TB of SSDS as a practical and high capacity solution.