Upwork CEO Hayden Brown: ‘There will be plenty of work for humans, even as AI agents do more’

Good morning. Today, Dayforce will issue an annual pulse survey, which includes about 7,000 workers in six countries, indicating that 71 % of workers did not receive training in artificial intelligence last year – although 63 % of workers say the development of these skills is important. The result is that 27 % of the reconnaissance workers say they use artificial intelligence in the job, compared to 87 % of executives and 57 % of managers.
Another wonderful front in the war for artificial intelligence talents are independent platforms. On the one hand, companies such as UpWork and Fiverer have suffered where artificial intelligence has disrupted simple contract functions such as copies and translation. But I recently spoke to the CEO of UpWork Hayden Brown about how to enable artificial intelligence to win more works from adult institutions. She cited research showing that 63 % of CEOs feel that they do not have sufficient talents at home, which may explain the reason for searching for skills such as Furit engineering with more than 50 % to work in the last quarter. Some of the questions that must be thought about:
What is the talent of “AI”? Brown says that there are 250,000 artificial intelligence experts on their platform, 80,000 of whom are in the United States – “companies are looking for creativity, problem solving, governance, and people who can quickly raise the learning curve with technology change,” she says, “so this leads to the general AI profile that has become happier in our environmental system.” With the application of artificial intelligence to different tasks, job experience is reassuring like technical experience. How do you know if AI’s skills are real? Check the categories.
What is the future of the party workers? The unemployment rate for Gen Z is more than twice the national average, which means that independent work may be as necessary as a choice. While the lack of benefits, the risk of fatigue and isolation represent clear risks, Brown says the desire for flexibility is strong. “Young generations do not want to be linked to one business owner,” Brown says, on the pretext that the wallet approach allows multiple income flows and allows workers to “improve the place where the return on investment is higher.”
How does the best leaders think of artificial intelligence? Leaders who rent contractors may consider the fully more expensive workers than artificial intelligence as another tool to save costs. Those who see instead see a group of flexible talents as a strategic advantage in building a dynamic and flexible company, perhaps they will be better. On the one hand, Brown argues that “there will be a lot of work for humans, so that artificial intelligence agents do more.”
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2025-10-06 08:53:00