Business

Selling your dining reservation? It’s becoming illegal

Some individuals have turned eating reservations into a profitable job.

However, it comes at a cost to both Diners, who struggle to secure sites on RSY platforms and restaurants, which argue that these people are revenue.

Legislators are working to dismantle the third-party reservation services-such as the appointment dealer or ResX- which they argue are taking advantage of the reservation process and the creation of an unfair system. Pablo Revo, CEO of Fox Business, told Fox Business.

The company said that the case is not only unique to high -end restaurants, but it requires high demand.

New York was the first to take action against these services by passing the restaurant reserve law to combat piracy. The legislation prevents third parties from selling restaurant reservations without the approval of the institution. The law entered into force in mid -February, and now legislators in California are preparing to take care of it.

Legislators say that some third -party reservation services are taking advantage of the reservation process. (Gary is)

“Especially in New York, we are just fighting for our lives,” Amy Zhou, Executive Officer of Hospitality Management, told Fox Business. Management Company owns Cote Korean Steakouse restaurants in New York City, Miami and Singapore, as well as Lounge Lounge Undercote, based in fried chicken.

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Zhou said restaurants usually witness about 5 % to 10 % of their books without view in one night. In 2023, this jumped to 25 % “apparently overnight,” she said. The profit margins in the industry range between 5 % and 10 % when things go well, so “if a quarter of your book does not appear, these are almost your profits that have just fell into exchange.”

Zhu, who worked for more than a decade, said that people’s programs to understand when the restaurant will issue all its reservations at the same time. The moment when it is released, the robots take each one with the intention of reselling them at a premium price.

She said that although every reservation is not sold, leaving the restaurant with no offers. The Zhou team also discovered that some reservations were already sold. Another problem is that people who program robot to extract reservations to resell it often use credit information or discount card that is not valid to secure reservations. As a result, restaurants cannot collect non -attendance fees when they fail to resell reselling reservations.

She did not notice the restaurants that 25 % of her reservations were not surprising, but rather they started seeing the same name used repeatedly to reserve reservations, with different people appeared every time.

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Jonas Fry, founder of the appointment dealer, said he is trying to make reservations within reach of those who do not know how to secure one, although the service comes with fees. The platform ranges between $ 80 and $ 100 for reservation, with fees exceeding $ 200 during peak times in New York. Frey takes a 30 % commission on unpaid reservations and 20 % on prepaid reservations.

“There is simply more people who want to eat in some places where there are points, which is why the market price is allocated efficiently.”

Fry said that his platform, which stopped allowing people to buy and buy reservations in New York, does not lead to not attending because his system tracks the “sale rate.” If the user has downloaded more than 10 reservations without selling at least half, then his account enters a warning status, and they cannot download more menus. If sales decrease less than a quarter, the account is blocked.

However, Zhou said that the case was so “terrible” that before New York topped the restaurant reserve law to combat piracy, she had to employ additional people to review reservations daily and cancel any reservations suspected of BOT accounts.

Cote, a Korean meat slice of Michelin star in New York City. (Cote)

Revo Fox Business told only 2 % of restaurants on its platform is affected by this problem, but he admitted that although the number is relatively small, the issue “has a deep effect on those restaurants.” Rivero said that Review had created a work squad dedicated to assistance last year, which has already led to a 50 % decrease in BOT reservations.

“There is no way a person can perform 100 reservations within two seconds,” Revo said. “We will prevent you, and we will cancel your account.”

Rivero refused to provide details about the company’s lion’s methods to prevent people from overcoming their measures. However, the work squad has participated in a mechanical and developed process to survey its location every day for these individuals.

In addition, the company is working to improve the credit cards verification system, which now prevents users from downloading the same credit card on multiple accounts. Review said that the company maintains a policy of non -tolerance of these robot accounts.

Emmy Zhou, Executive Director of Operations in the Dignity Hospitality Department, said the front employees, including backends and servers, are affected more than others. (Cote)

He added that part of the strategy is to employ a variety of tools and constantly adapt its approach.

“These men are constantly changing their approach, but we are trying to stay one step in front of them to continue helping their restaurants,” he said.

Zhou said that the front employees, including watering and servers, are the ones who take the largest blow from this issue.

She said: “We are the delegate of the commission representative. So if we expect a certain number of sales to enter, then these people did not appear, there is your entire salary for the evening.”

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Marc Lotenberg, the founder of Dorsia, is a platform for members only cooperating with restaurants, including those in a geming hospitality department portfolio, defending the prohibition of reservation robots, describing it as “plague in the hospitality industry”.

“These bad actors take advantage of the request, store reservations and are forced to dinner to pay a heinous fee – none of which are restaurants or their employees,” Lottenberg said. “When someone falls hundreds or even thousands of dollars just to secure a table, this is the money that the restaurant does not spend on – on food or drinks or wander around the people who make the experience really great.”

Dorsia is an approved platform to secure highly demand reservations. Its work has increased by 35 % since the law entered in New York.

Review said that Risio was holding legislators to help restaurants in other states, such as Illinois and Florida.

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“There is definitely a lot of people who want to get this, and they want to do the right thing and make sure that at the end of the day, the stadium stadium is as fair as possible,” said Zhu.

OpenTable, which has supported the New York invoice, is pleased to see California take similar steps to protect the final lines of restaurants. CEO Deby Su Fox Business told the company “happy to see the state is taking a strong position to support its restaurants.”

Like Resy, OpenTable has been invested in technology solutions to help relieve robots and bad actors. The company has implemented measures such as credit card and deposits. In addition, OpenTable has a global team of internal risk and fraud experts who monitor systems around the clock throughout the week to determine and treat suspicious activity. The company has also been combined with artificial intelligence models to increase arithmetic security.

2025-03-26 16:56:00

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