Steak ‘n Shake slams Cracker Barrel over controversial new logo change

Steak “Hook” aimed at the crusher barrel, accusing the series that bears the title of the southern country to erase its heritage and identity with its new controversial slogan.

The Burger Series in Indianapolis moved to X on Thursday to fail to break its crushing barrel to give up its roots, which means that CEO Julie Fils Massino ignores the identity of the restaurant chain and a gift store in seeking to achieve short -term trends.

“Sometimes, people want to change things just to put their own personality on things,” Steak ‘N Shake was published on X Thursday, along with a picture of part of the old Cracker barrel logo. “in [Cracker Barrel]Their goal is to just delete the character. Thus, eliminating the “old timer” of signs.

Cracker’s barrel stocks are drowned amid a reverse reaction to the brand raising you

“Heritage is what happened to Cracker Barrel, and now the CEO wants to get rid of everything.

CEO CRACKKER Barrel says the chain of restaurants has lost the link, changes in the eye list and re -display.

The Fiery Post appeared one day after Steak ‘N Shake Cracker Barrel on Wednesday to change the logo. In response to a leaflet from Trump’s adviser Alex Brosiitz, in which he criticized the leadership of the series for the new slogan, Steak ‘N Shake has accused the Cracker Barrel Directors Council of not respecting its “historical customers” or “brand”.

“In Steak ‘N Shake, we went back to the basics,” Steak’ N Shake was published in X Wednesday. “Our fork potato is waiting for you. Oh yes, you can also pay now using Bitcoin!”

Craacker Barrel revealed its new slogan on Tuesday as part of its new brand campaign, eliminating the image of a man who rests on a barrel in favor of the text logo only for the first time since 1977.

Steak ‘N Shake Chain Restaurant in MiddleTown, Del. , 26 July 2019. (Jim Watson / AFP via Getty Images / Getty Images)

Conservative critics said that the slogan was “Bud Light” for the company after receiving an intense reverse reaction on the Internet, while the CEO Masino confirmed that the response was “greatly positive.”

Steak ‘N Shake, CEO of Steak’ N Shake.

According to the company’s press release, this new slogan is still “proud of the Cracker Barrel Gold and Brown Tones” and “Now closely rooted to the iconic software and the words brand that started everything.”

On Thursday, Cracker Barrel shares (CBRLMore than 12 % decreased, a sharp decrease since April.

On Thursday, Cracker Barrel’s shares fell by more than 12 %, a sharp decrease since April. (Istock / Istock)

Steak ‘N Shake and Cracker Barrel are working on customer service for more than 50 years. Steak ‘N Shake was established in 1934 in Normal, Illinois, while Cracker Barrel opened its first store in 1969 in Lebanon, Tennessee, according to their websites.

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“N Shake and Crake Barrel did not immediately respond to the comment of Fox Business for comment.

Amanda Massias and Lindsay Cornic contributed to Fox Business.