US Zyn boom pushed Philip Morris stock to a record. Wall Street still sees ‘impressive growth’ ahead.

Philip Morris International (PM) rides a wave of smoking nicotine products with Zyn.

The category has grown so much that stores such as Case’s (CASY) and Murphy Usa (Musa) have changed their shelves to meet the needs of consumers looking for tobacco alternatives to meet nicotine repair.

“This is a multi -year growth story … there is a lot of potential there,” said Jarrett Nelson, a CFRA analyst in an interview. Zain, who produced nicotine bags without tobacco, was part of Philip Morris’s acquisition of the Swedish match in late 2022. Zain has gained a lot of popularity in the United States to the point that he is facing a shortage that started in April 2024. The shortage will end in the third quarter.

“They are still leader of the market class,” said Gerald Baskarili, an analyst at Nidham in an interview. “The capacity was restricted because they were growing very quickly … they simply could not serve the amount of demand.”

Shipping sizes for the product to the United States increased from 132 million cans in the first quarter of 2024 to 202 million in the first quarter of 2025. Earlier this year, the FDA (FDA) has agreed to market 20 bags for all that can be guaranteed, among other things, to target ads for adults between the ages of 21 years or older. Currently, nicotine traders can sell 15 per can, with the weight of each individual bag 0.4 grams. (The total weight of the box is 6 grams.)

The business-free philip Morris also includes hot tobacco products such as IQOS and PAT-Papor products such as Vev. In the last first quarter, 42 % of the total net revenue formed.

On June 13, the share of Philip Morris International achieved a digital closure at all at $ 184.33. The shares increased by approximately 80 % from last year. This is much more than Nelson calls his “closest” rival, Altria (MO), an increase of more than 30 %, which produces the brand invited! Nicotine bags.

In the same period, the S&P 500 (^GSPC) rose about 11 %.

The net revenue of Philip Morris International grew by 5.8 % in the first quarter to $ 9.3 billion. Smoking free products such as ZYN have grown by 15 % to $ 3.9 billion; “Combustion”, like cigarettes, showed steady growth at $ 5.4 billion. The total profit has grown by 11.8 % in the quarter to $ 6.3 billion, with smoking -free products specifically spreading an increase of 27.7 % in total profits to $ 2.7 billion.

Financial Director Emmanuel Babo told investors that her total profit was “filling the rapid growth of Zine.”

In the United States, the charging volume of oral smoking products increased in bags or bag rewards by 27.2 %. Outside the United States, the size of the nicotine bag grew by 53 % in emerging markets such as South Africa and Europe, among other things.