Walmart holiday sales offer up to 60% off with thousands of deals under $20

Walmart announced that its annual holiday sales events are back with big deals as the company tries to attract budget-conscious shoppers and reassert its dominance during a critical shopping period.

The retailer holds three major sales events, dubbed Walmart Deals Events, with loyalty members getting priority access. The first event will take place from November 14 to November 16, with Walmart+ members getting five hours early online access starting the evening of November 13. The second event will run from November 25 to November 30 with Walmart+ members getting five hours early online access starting November 24 at 7pm ET, and the final event will begin on Cyber ​​Monday.

Some products will be up to 60% off with “thousands of deals under $20,” Walmart US CEO John Forner said.

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It’s a tactic to attract shoppers who are upset.

On Tuesday, Bank of America Chairman and CEO Brian Moynihan warned that while the American consumer remains a powerful force keeping the economy afloat, the middle class is starting to feel the pressure.

His comments came shortly after the August retail sales report, released last month, showed that spending rose for the third straight month, although the gains were largely driven by a smaller subset of higher-income shoppers. The Commerce Department has not yet released retail sales data for September due to the ongoing federal government shutdown.

The top 10% of earners, earning at least $250,000, accounted for nearly half of spending in the second quarter, according to Moody’s Analytics.

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Every retailer is trying to emphasize value to consumers amid the challenging environment and tariff-related price increases, Joe Feldman, managing director and senior research analyst at Telsey Advisory Group, told FOX Business.

A woman shops for car seats at a Walmart store in Rosemead, California. (Frederick J. Brown/AFP via Getty Images)

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The challenge they are working to overcome is how to get shoppers to spend more.

“People were shopping more frequently and spending less to stretch their money,” Feldman said. “Consumers are focused on value, including private label brands, and remain selective in their discretionary purchases.”

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Competition has also become tougher with companies launching similar competition deals. For example, Amazon kicked off October with its highly anticipated Prime Day event, while Best Buy revealed that its annual Black Friday sales will begin on October 31 with “DoorBOOSters.” There will be additional performances every Friday during the holiday season.

This year, Feldman believes the promotions will be used to offset some of the price increases associated with the tariffs and that they may not be as severe compared to previous years as inventory appears to be in good shape. For example, products may be discounted at 30% instead of 40%, he added.