What are the Dallas Cowboys Cheerleaders really worth?

Dallas Cobwits fans recently received 400 % to $ 75 per hour for the 2025 season, which also represents a victory that also raises questions about whether the new compensation for the famous band now reflects its true value.

The increase was secured by the end of the second season of “Dalla America: Dallas Copy’s”, which was first offered in June and highlighted the confrontation of the members of the Challenges team. Veteran Megan Mclaney for four years in the exhibition revealed that the team members are getting a significant increase in wages.

“I heard our efforts, and they wanted to give us an increase. We ended up with an increase of 400 %, which is, like changing life.”

The increase in wages also raised questions about the $ 12.8 billion assessment of Dallas Copews to the joyful band, according to the Hollywood Reporter newspaper, citing SPORTICO.

Dallas Cobwations fans reveal a 400 % wage increase in the new season of the Netflix series

Since the NETFLIX exhibition appeared in 2024, the famous fans team has achieved about $ 50.2 million of the equivalent brand value for Dallas Cobwations, according to the Hollywood Reporter newspaper, citing the Apex Marketing Eric Smallwood group.

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This number-which does not include goods sales or the role of the team in expanding the prominent promotional audiences, exposure to the width and the interest of the media and the social media they attract. Smallwood calculated this number by estimating the amount that the football team will cost to buy this level of exposure directly, according to the Hollywood Reporter.

Members of Dallas Copy’s fans are filmed with Charlotte Jones, Jerry Jones, Ted Sarandos and Bella Bagaria at the premiere of the movie “The Gambler and Cowboys” in Netflix. (Fraser Harrison / Getty Emiez)

During one episode of the second season of the show, the tensions reached her head when the Dallas Cowboys Center discussed out of one of their practices amid frustration from their last contract. At that time, earned the veteran hard McLein for five years, the retired now, $ 15 per hour without health insurance. In addition to her role as a fan, she worked as an assistant in the office of a dermatologist, according to the Hollywood Reporter.

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“We keep a value, and what are we ready to do to show them that we know our value?” McLean asked the team.

While McLean was only $ 15 per hour that year, Duck Brickot Dac Brickut in Dallas Copyz made $ 60 million.

Dallas Cobwations fans during the “Public Suggestion Square” on June 25, 2025. (Todd Owyoung / NBC via / Getty Images)

On August 19, Dallas Cobwations and its owner, Jerry Jones, became the axis of another series of Netflix, “The American team, The Gambler and his Cowboys”.

Jones, who bought Dallas Cobwations in 1989, told “Fox & Friends” on August 21 that sport was not viable on its own at the time. He also admitted that he had no enough money to buy the team completely, but he was able to secure ownership.

Jones said: “I wanted my life dream,” Jones said. “The moment I got there, I knew that there should be other ways to involve our fans.”

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Dallas Cobwations did not immediately respond to the Fox Business request for comment.