While Trump celebrates the demise of Stephen Colbert’s show, the economics of late-night TV are crumbling

The bomb network’s announcement late Thursday that the “late offer” will end next May, it sends the most prominent critics of TV in President Donald Trump and the most popular entertainment program in this kind.

The low economic health in the television industry means that similar difficult calls are already made with personalities and programming, while confronting others in the future. For late at night, there are unique factors that must be taken into account.

Recently in 2018, broadcasting networks have acquired an estimated $ 439 million of advertising revenues for their programs late at night, according to the advertising company guidelines. Last year, this number diminished to $ 220 million.

Once a tie for young people, they are now away

TV was late at night as a special clouds for young people, and it is considered the most difficult to obtain the most valuable demographic for advertisers. Increasingly, these viewers resort to broadcasting services, either to see something else completely or show the offers late at night, which is difficult for networks to control.

On a broader scale, the acquisition of viewers who have been raised through broadcasting services has been passed. Nielsen stated that during the past two months, for the first time ever, more programming people have been consumed on services such as YouTube and Netflix more than ABC, CBS, NBC or any cable network.

Brian Wesser, CEO of Madison & Wall, a data advertising and services advisor, said networks and females spent approximately $ 70 billion on entertainment offers and $ 30 billion for sports rights last year. Direct sports are the most reliable magnet for viewers, and its rights costs are expected to increase by 8 % annually during the next decade. As the TV scenes are generally dropped, it is clear where the savings will come from.

Wesir said he does not know whether the Kolber show is profitable or not for CBS and the parent company Paramount Global, but he knows the direction he is heading. “Television economies are weak,” he said.

“This is a purely financial decision against a difficult background late at night. It is not related to any way to perform the presentation, content or other issues that occur in Paramount.”

The problem of the cheeks is that not everyone believes it.

Colbert is a valid critic of Trump, and earlier this week he criticized Paramount’s decision to settle Trump’s lawsuit against CBS during an “60 -minute” interview with Kamala Harris. He called Paramount for $ 16 million to Trump “a large fat bribery”, because the company is seeking to obtain the approval of the administration to integrate it with Skydance Media.

On Friday, the American Writers Syndicate called for the investigation conducted by the New York Prosecutor to whether Coulbert’s cancellation in itself was a bribe, “sacrificing the freedom of expression to Carrie with the Trump administration as the company is looking for the approval of the integration.”

This CBS decision made a pivotal week for the future of TV and radio programming. The congress has stripped federal funding for PBS and NPR, threatening the future of offers on those ports.

The Gunderson trip, Executive Director of the National Comedy Center, called for the decision to end the Kolber offer at the end of an era.

“The TV late at night was historically one of the most accessible platforms in the comedy-a place where the community’s comment meets, night after night,” said Gonderson. “This is not just the end of the show. It is the quiet removal of one of the few remaining platforms for daily comic suspension.

Trump celebrates the provision of Colbar

Trump, who in the past, celebrated CBS to end the Colbert’s contract, the next offer disappeared. The president wrote on the social truth: “I love all that Colbert shot.” “His talent was less than his assessments.”

Some experts asked whether CBS could explore other ways to save money on Colbert. For example, NBC reduced the costs by canceling the band at the SETH Meyers offer late at night and reducing Jimmy Fallon “tonight” to four nights per week.

Will CBS provide more money by cutting the offer immediately, instead of letting it work until next May, which prepares an embarrassing “lame duck” period? Then again, Colbert will continue to work until his contract is running out; CBS had to continue pushing it anyway.

CBS recently canceled the “After Midnight” show that lasted after Collery. But the network had indicated earlier this year that it was ready to continue this offer until the host Taylor Tomlinson decided that she wanted to leave, indicated by Bill Carter, author of the book “The Late Shift”.

“It is a very sad day for CBS that they are coming out of the race late at night,” said Andy Cohen, the Watch What Sect Live. “I mean, they extinguish the lights after the news.”

Wesare said that if he wanted to continue next May, he would be able to find a flow service ready to pay it. But the future of comedy late at night on entertainment networks is really at risk. Trump, in fact, may exceed the finest of its comic criticism. Jon Stewart, who was once in a week for a week, works for one night per week in “The Daily Show” for Paramount’s Comedy Center, a network that rarely produces a lot of original programming.

Jimmy Kimmel from ABC, who was on social media by Trump on Friday – “I hear that Jimmy Kimmel is the next” – has a contract that also runs out next year. Kimmel, 57, publicly asked in a variety of interview before signing the last three -year contract extended in the period he wanted to do. It has hosted its offer since 2003.

“I have moments when I go, I can’t do it anymore,” I tell Kimmel Variti in 2022. “I have moments I go, what will I do with my life if I no longer do this?” It is very complicated … I will not do this forever. ”

Colbert, Kamil and Stewart for Emmy Awards were nominated this week.