With ‘F1’, Apple finally has a theatrical hit

Apple seems to have the first box office blow.

The company has already produced Apple TV+award films. In fact, although Netflix has spent millions in Oscar campaigns, “Coda” from Apple remains the only movie produced by the broadcasting service winning the Academy Award for Best Image.

However, a different box office – at best, was the revenues lower than ambitious budgets, and with “Argylle”, the company had a great flipping. Last year, Apple was said to have decided to back down from both budgets and theatrical versions, which led to canceled projects and criticism from managers.

Things have finally turned “F1”-the first movie in theaters, on theaters, on its path to earn $ 55.6 million this week at the local box office. With $ 144 million in global ticket sales, “F1” will soon be exceeded “Napoleon” ($ 228 million) as the highest movie in Apple.

By director “F1”, Joseph Kossinski, who was previously run “Top Gun: MAVERICK”, and in many ways, the new movie appears as a loose version of the “Maverick” formula, where it combines realism, you-you-there is what is related to the young (Brad Pitt “really drives these cars! Habiba.

“F1” (which is distributed in the United States by Warner Bruce) will probably benefit from the high popularity of the United States for Formula One, which is fueled by Docuseries in Netflix “to survive. Many of them were filmed in the actual Formula One races, and the driver Lewis Hamilton also signed as a product.

Tim Cook, CEO of Apple, joined Hamilton for a varied cover story, Cook said that the company was able to “bring some things that Apple was uniquely for the film, like our camera technology.” He added that the plan was “to support the entire company – our retail process and everything.” (Not all customers were happy with mutual promotion.)

Although the Apple bet appears to be fruits, it is still unclear whether “F1” – with a budget reported more than $ 200 million – will make a profit in theaters. Before its release, one of the box office analysts told Vulture that even in success, the film “may end up being a very heavy advertisement for the original content on Apple TV.”